Copart, Inc

Marketing Manager FTC

Bedford, UK

Salary Not AvailableMid LevelContract

Posted 3 months ago

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Job Summary

Own multi-channel portfolio and campaign execution for Copart brands, turning content, CRM deployment, and ROI reporting into measurable lead and revenue growth.

  • Portfolio & Campaign Strategy: plan, execute and measure cross-channel campaigns from concept to measurement.
  • CRM & Content Execution: craft content and deploy campaigns via Salesforce Marketing Cloud, Mailchimp, and related tools to engage targets.
  • ROI & Analytics: run ROI analyses in Excel and translate results into strategy and budget decisions.

Job Description

Responsibilities

  • Develop a clear positioning and points of differentiation for the Copart Family of Brands and ensure that all marketing communications, both offline and online, reflect market leading position and proposition of Copart with our industry.
  • Manage and execute the Copart marketing plan in line with Copart’s long term strategy and growth targets to increase leads and revenue for the business.
  • Develop content, communicate to external customers (Salesforce Marketing Cloud, Mailchimp etc) and build constructive relationships with key contacts internally to deploy well-crafted campaigns to our audience.
  • Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive lead generation, new customer acquisition and retain existing customers.
  • Measure and report on results & outcomes of promotional campaigns. Highly proficient in Excel to produce marketing analysis and campaign reports.
  • Own the Portfolio & Campaign strategy, from execution through to measurement, best practice content creation and amplification.
  • Design and produce effective marketing and sales collateral to support new business activities
  • To conduct ROI analysis on all marketing activity and adjust strategy accordingly.
  • Work collaboratively across the organisation and promote a one team culture.
  • Other duties as requested by your line manager.