Marketing Manager

Responsibilities

• Translate the founders' wider company and brand vision into practical marketing plans and priorities.
• Help establish target audiences, campaign objectives, channel strategies and marketing calendars.
• Prioritise marketing activity according to commercial objectives, product launches and available resources.
• Contribute ideas for future campaigns, products, partnerships and brand development.
• Manage agreed marketing budgets and help determine where internal and external resources are best deployed.
• Lead the planning and coordination of marketing campaigns and product launches from initial concept through to execution and analysis.
• Establish deliverables, timelines, responsibilities and channel plans.
• Coordinate content, website, CRM, retail, digital advertising, PR and other activity around key launches.
• Ensure campaigns remain coherent across D2C, B2B and retail channels.
• Review campaign performance and apply learning to future activity.

Requirements

• Broad marketing experience with evidence of taking responsibility for campaigns or marketing projects.
• Strong strategic and commercial judgement.
• Experience working across several digital and/or creative marketing disciplines.
• Confidence working with data and using it to inform decisions.
• Experience with platforms such as Shopify, GA4, Meta, Google Ads, Search Console, Mailchimp/Klaviyo or comparable systems.
• Strong written communication and brand judgement.
• Good project-management and organisational skills.
• The ability to manage priorities independently in a fast-moving SME environment.
• The confidence to make recommendations, challenge assumptions constructively and take ownership of outcomes.

Preferred

• Experience within cycling, consumer products, e-commerce, retail or another product-led brand would be useful but is not essential.

Benefits

• Company pension
• Cycle to work scheme
• Employee discount
• On-site parking