Marketing Manager

Responsibilities

• Grow share of wallet by identifying what our customers could be buying from us but currently aren’t
• Improve retention and protect customer spend, identifying potential leakage to competitors and creating campaigns to win that spend back
• Drive cross-sell, repeat purchasing and category penetration across our extensive product range
• Develop strong customer, product and sector value proposition s that give customers compelling reasons to choose Countrywide
• Create targeted, multi-channel campaigns that generate high-quality B2B leads, opportunities and revenue
• Use customer purchasing data, segmentation and insight to identify commercial opportunities and measure marketing ROI
• Identify future sectors and markets for growth, developing propositions and campaigns to test and unlock new revenue opportunities
• Work closely with our Head of Digital, providing the copy, messaging, imagery, propositions and campaign assets needed to deliver effective digital campaign sprints
• Lead, coach and develop our marketing team, creating a commercially focused, creative and high-performing function

Requirements

• Proven experience in a Marketing Manager or senior marketing role
• Strong B2B catalogue, consumables, distribution or high-SKU experience
• Experience driving customer retention, share of wallet, cross-sell and acquisition
• Strong lead-generation and campaign management experience
• Experience using customer and purchasing data to drive targeted marketing
• Excellent copywriting, proposition development and content skills
• A strong understanding of CRM, email, digital, social, SEO and marketing analytics
• A genuinely commercial mindset with a focus on revenue and ROI
• Experience leading and developing a marketing team
• Experience within Healthcare, Social Care, Hospitality, HoReCa, Leisure, Catering, Cleaning, Facilities Management or another consumables-led sector would be a real advantage.

Benefits

• Pension scheme
• Virtual GP for you and your household
• Reward Gateway Discount Card – savings from over 800 retailers
• Buy and sell holiday scheme
• Enhanced maternity and family friendly leave