Marketing Manager

Responsibilities

• Develop and deliver the annual marketing plans for the introducer channel in line with agreed spend and business targets
• Supporting with communication to prospective strategic partners and any marketing campaigns to the partner’s client base once the partnership is agreed.
• Manage the Introducer marketing budget to ensure that spend is deployed effectively and within agreed limits
• Build out the introducer segmentation to enable a more targeted approach (messages/channels) based on the needs and expectations of the segment
• Regularly analyse the performance of both the channel as a whole and any marketing activities undertaken within it, to inform future activity development and refinement of plans.
• Work closely with the marketing team to ensure that we drive efficiencies in content and timing of activity across channels
• Adopt a continuous test and learn methodology in activity development, underpinned by a strong understanding of both the needs of our partners and market insight
• Work with the brand team to ensure that the brand is developed to best support existing and new partnerships

Requirements

• Proven experience within Marketing.
• Exposure in working with sales teams to develop marketing activity
• Proficiency in using email platforms to deliver campaigns
• Background in coordinating events
• Marketing experience within a B2B environment
• Know-how of building partner engagement programmes to intermediaries/affiliates
• Knowledge and understanding of Invoice Finance, Foreign Exchange and Asset Based Lending would be advantageous

Benefits

• 25 days’ holiday plus bank holidays, increasing with service, with buy/sell options
• Hybrid working
• Private healthcare for you and your family
• Company pension scheme
• Flexible benefits (gym membership, tech, health assessments and more)
• Access to an online wellbeing centre
• Discounts with a wide range of retailers
• Plus, much more!