Marketing Manager

Responsibilities

• Plan and deliver the group marketing calendar, running multi-channel campaigns for Attention Industries and its brands to agreed objectives, timelines and budgets.
• Lead go-to-market for new products and services – from positioning and messaging to launch campaigns and sales enablement.
• Project manage campaigns from concept to completion, coordinating stakeholders across the group and ensuring smooth delivery.
• Manage and optimise paid, owned and social channels, including the group website, LinkedIn and email.
• Champion search and AI visibility for our own brands, so Attention Industries shows up where clients are looking – including AI-generated answers.
• Own Microsoft Dynamics 365 for marketing: data quality, segmentation, customer journeys, lead scoring and campaign tracking.
• Monitor, track and allocate inbound leads across the group, routing them to the right brand and ensuring efficient, timely handover to the Commercial team.
• Agree shared definitions and service levels with Commercial for marketing-qualified and sales-qualified leads.
• Report monthly on marketing performance – pipeline influenced, lead conversion, cost per lead and event ROI – with clear recommendations.
• Manage the marketing budget, tracking spend and return across channels and brands.

Requirements

• 3–5 years’ marketing experience, ideally in a B2B, agency or media environment.
• Demonstrated experience in campaign management and execution across digital and offline channels.
• Hands-on experience with Microsoft Dynamics 365 (Customer Insights – Journeys and/or Sales), including segmentation, journeys, lead scoring and reporting.
• Strong understanding of digital marketing, with hands-on experience in campaign analytics, lead tracking and optimisation (e.g. GA4, LinkedIn Campaign Manager).
• Proven ability to manage multiple projects – and multiple brands – simultaneously while maintaining high standards of delivery.
• Confident writer who can turn research, data and creative work into compelling stories and sales materials.
• Commercially minded, with the ability to track, report and optimise lead generation and campaign performance against revenue goals.
• Working knowledge of UK GDPR as they apply to B2B marketing.

Preferred

• Experience in PR, media, research or content production; familiarity with SEO and AI search visibility; experience planning industry events.

Benefits

• Cycle to Work Scheme
• Health Cash Plan – reimbursement on a number of health services
• Gym Discounts
• Employee Assistance Programme
• GP Anytime
• Holiday Entitlement: 25 days (+ Bank Holidays) per year
• Hybrid Working
• Enhanced Maternity Pay
• Life Assurance
• Enhanced Paternity Pay – 4 weeks full pay