Marketing Lead

Responsibilities

• Own the whole funnel, from the first visit to our website to the customer who recommends us to a colleague.
• Set the targets, decide what matters most, lead the team and roll up your sleeves when something needs doing.
• Sometimes the best outcome is a campaign that fills the pipeline. Sometimes it’s a quick test that tells us to stop spending money on a channel altogether.
• If you’re not hands-on, this isn’t the role for you.
• Work closely with Product, Sales, Customer Success and Operations, with access to the customer feedback, product data and numbers behind what we’re doing.
• You’ll also have a lot of freedom in how you work. Use the tools and workflow that make you productive.
• What the job actually looks like You might spend a morning on our marketing website because trial sign-ups dipped and you want to know whether it’s the messaging, the page speed or the call to action.
• You might look at the funnel and realise traffic isn’t the problem: people sign up for a trial but never activate. So you work with Product and Customer Success to fix that instead of buying more clicks.
• You might pause a Google Ads campaign that looks busy but doesn’t bring in trials anyone wants to talk to.
• You might spend an afternoon in a check-in with someone on your team, helping them get better at what they do.

Requirements

• 3+ years in a similar marketing role at a B2B SaaS company
• A proven track record of growing lead generation, with the numbers to show for it
• Hands-on SEO experience. You’ve done it yourself, not just briefed it
• Performance marketing experience, especially Google Ads
• A strong sense of branding and positioning
• Native-level English and a real way with words. You’ll write a lot: website copy, emails, ads, articles. It needs to be on point

Benefits

• 35 days paid holidays for our full-time people and all-expenses paid team retreats, plus our profit-sharing bonus scheme.
• a really cool, motivated, hardworking bunch of colleagues to work with, day-in, day-out.