Marketing Lead

Responsibilities

• As Marketing Lead, you turn marketing into a reliable source of qualified pipeline across the UK, Luxembourg and Germany.
• You report to the Co-Founder and own the marketing plan, budget and team.
• Own marketing’s pipeline contribution.
• Set marketing’s pipeline target by market with the CEO and own the result: qualified pipeline in euros across the UK, Luxembourg and Germany.
• Define and run the marketing plan and budget for each market, and decide which programmes to scale and which to stop.
• Grow our presence beyond our current client base and build our position with larger fund managers.
• Build the engine across three vectors
• Content and credibility: a weekly publishing cadence built on what our fund specialists, founders and clients know (operational deep dives, migration and capital-call guides, case studies with named clients), co-publications and webinars with the institutions and voices our buyers trust, and the data and insights lane: bunch as the source the market and journalists call about European private markets operations. You orchestrate; you run the writer.
• Field: an events programme you produce in-house for fund CFOs and COOs, who rarely attend the investor events, built as a ladder: a 10-person series per market, seller-owned events, partner events with law firms, auditors and banks, and from there larger flagship formats, eventually a bunch conference.
• Growth and online: with our Growth Marketing Manager and our sales ops and data team, the digital channels, pooled audiences and the HubSpot attribution and MQL SQL layer that turn attention into qualified pipeline.

Requirements

• 5+ years in total, including 2+ in growth or marketing at a B2B scale-up selling to expert or regulated buyers (fintech, financial services, legal, insurance).
• You have built a marketing function or content programme from near zero: hired for it, set its budget, chose its agencies, and it kept running when you stepped back.
• Consulting or GTM-practice years count; private markets experience puts you at the top of our list.
• You have built or run attribution and steer on pipeline in euros, not MQL counts, with a number you moved to show for it.
• Hands-on in HubSpot, and you build your own workflows and agents (automations, LLM pipelines for content and signals), not just prompts.
• Player-coach. You ship before you delegate, turn subject-matter experts into a publishing engine, and learn a market by sitting in its sales calls and reading what its buyers read.
• Fewer things, done brilliantly. You cut what you can't measure, automate prep but never relationship touches, and know that sellers own their accounts.
• Full professional English; German is a plus.
• Comfortable spending regular time in the UK, Luxembourg and Germany.