Marketing Executive

Responsibilities

• Build, test and send emails, eshots and newsletters, from list selection through to scheduling
• Build and maintain landing pages, forms and calls to action
• Set up and improve automated workflows for lead nurture and follow-up
• Keep the database clean, segmented and GDPR compliant
• Report on campaign performance, engagement and conversion
• Update website content and flag trends from analytics
• Deliver integrated campaigns to plan, timeline and budget
• Support account based marketing, building target lists and tracking engagement
• Write and edit copy for eshots, social, case studies and award entries
• Plan, schedule and post LinkedIn content, including paid activity

Requirements

• Relevant experience in B2B marketing, ideally in a small team where you've worn more than one hat
• Hands-on HubSpot experience (or a comparable platform), building emails, landing pages, forms and workflows
• Confident copywriter, you'll be trusted to write without heavy sign-off
• Comfortable running LinkedIn for a business, organic and paid
• Can read campaign and website data and do something with it
• Organised and able to manage competing projects and deadlines
• A good eye for design, this is a design-led business and it shows in everything they send out
• Genuine self-direction, comfortable deciding within a plan and knowing when to escalate

Preferred

• Experience in workplace design, fitout, architecture, construction or commercial property
• Webflow, Adobe Creative Suite or Canva
• Experience briefing external agencies directly
• PR or media relations exposure