Marketing Executive

Responsibilities

• SEO & Content: Drive our organic growth, planning and executing a keyword and content strategy that grows traffic, builds authority in the kitchen and home space, and reduces our reliance on paid to bring customer acquisition costs down. Carry out keyword research and use it to shape content, page structure, and copy. Plan and produce SEO-driven blogs and landing pages that rank and convert. Optimise on-page elements (titles, meta descriptions, headers, URLs, internal linking, image alt text) and monitor rankings, traffic, and performance to keep finding opportunities. Stay on top of algorithm changes and evolving best practices and work alongside our SEO freelancer to deliver the wider organic strategy.
• Website Performance: Own the day-to-day content and accuracy of the Smile Kitchens website, new products, blogs, and landing pages, so customers always have clear, up-to-date information and a smooth journey from browsing to booking an appointment. Treat the site as a key marketing channel; keep content accurate and well optimised, monitor performance and customer journeys, identify issues and opportunities, and work with our development partners to improve the experience and conversion.
• CRM & Marketing Automation: Build and manage customer segments and hands-on email campaigns, including behaviour and trigger-based email sequences aligned to those segments. Develop CRM campaigns that support product launches and wider commercial goals. Maintain strong data quality and a solid understanding of GDPR and compliance. Analyse CRM performance and drive continuous improvement.
• Copywriting & Communications: Write clear, engaging copy across email, web, and other channels. Design clean, on-brand email layouts that are engaging and easy to read.
• Performance & Reporting: Own visibility of marketing performance, including reporting on appointment numbers, turning the numbers into actionable insight for marketing and the wider business.
• Ideas & Commercial Impact: Bring commercially minded ideas to the table, make the case for them, and influence stakeholders across the business to break down barriers and move initiatives forward.

Requirements

• Excellent written communication and a good eye for detail.
• Commercially curious, you come up with ideas that move the numbers and you execute them well.
• Able to influence stakeholders and get initiatives moving.
• Good understanding of SEO best practice.
• Digitally confident and comfortable managing website content.
• Organised, dependable, and able to work independently.
• Happy with change, and someone who thrives in a fast-paced, entrepreneurial scale-up.
• Minimum 3 years’ experience in a marketing role.

Preferred

• D2C experience
• Experience with GA4, Monday.com, WordPress, and Spotler (or similar tools)
• Hands-on CRM/automation and email layout design experience

Benefits

• Hybrid working 3 days in our Blackburn office
• 23 days’ annual leave, plus your birthday off and all bank holidays
• Quarterly bonus
• Opportunities for development and progression
• Be part of a brand that genuinely makes people smile!
• Company pension
• Employee discount
• Free parking
• On-site parking
• Work from home