Marketing Executive

Responsibilities

• Build, maintain and optimise customer journeys that create value for customers, reduce churn and drive revenue, in line with the agreed customer marketing plan
• Build and deliver customer email campaigns, including automated workflows and ad hoc sends, monitoring, reporting on and optimising performance
• Support the monitoring and reporting of key retention metrics such as churn, rebuy revenue and order frequency, flagging risks and opportunities
• Support the upsell and cross-sell of recycling products through onsite and Customer Portal campaigns
• Gather customer feedback and run customer surveys, collating findings to share with the business
• Contribute to the cross-functional Customer Experience group alongside Customer Success, helping to improve customer touchpoints
• Manage First Mile's organic social media channels day to day, planning, scheduling and publishing content against an agreed content calendar
• Amplify company news, campaigns, events and thought leadership in support of the Brand & Comms team
• Monitor and respond to comments and messages, escalating customer queries to Customer Support where appropriate
• Report monthly on social performance and recommend improvements

Requirements

• Experience (ideally 1-2 years) in a marketing role
• Experience writing effective copy and creating content for digital channels such as email, social media or websites
• Understanding of email marketing, CRM and customer lifecycle marketing
• Working knowledge of organic social media platforms and content scheduling
• Confidence using, or ability to quickly learn, a website CMS
• Awareness of GDPR and good data practice in marketing
• Strong customer instincts: naturally thinks like a customer, including what proof points matter at sign-up, what will make them love First Mile and what pain points we can solve
• Excellent written and verbal communication skills
• Organised and able to juggle requests from several teams while hitting deadlines
• Curious and eager to learn, with a proactive approach to developing new skills and taking on new challenges

Preferred

• Design skills (e.g. Canva)
• HTML
• Experience in a B2B or sustainability-focused business
• Experience with marketing automation, analytics or reporting tools

Benefits

• The opportunity to make a real impact within a growing, purpose-driven B Corp
• A collaborative and supportive team with genuine investment in your development
• Competitive salary and benefits package
• Hybrid working, where appropriate to the role
• Enhanced family-friendly policies following qualifying service
• 25 days' annual leave plus bank holidays, increasing with length of service
• Monthly wellbeing allowance to spend on whatever supports your wellbeing
• Regular company socials and events
• The opportunity to work for a rapidly growing, multi-award-winning business in a sector that has never been more important