Marketing Executive

Responsibilities

• Manage the planning, coordination and delivery of integrated marketing campaigns from concept through to evaluation.
• Manage the operational delivery of exhibitions, conferences, webinars, networking events and partner activities.
• Work closely with the Sales and Marketing teams to ensure campaigns support business development, lead generation and commercial objectives.
• Coordinate marketing activity across internal departments and external partners, ensuring campaigns and events are delivered on time and to a high standard.
• Support the ongoing development and optimisation of CRM, CMS and marketing systems, ensuring accurate reporting, audience segmentation and campaign tracking.
• Analyse campaign and event performance, using data and insights to make recommendations for continuous improvement.
• Support digital marketing activity, including website content, email marketing and marketing automation.
• Champion the use of AI tools and emerging marketing technologies to improve efficiency, campaign effectiveness and marketing innovation.
• Work with the Marketing Manager to improve operational processes, workflows and planning across the marketing function.

Requirements

• Minimum 3 years' marketing experience.
• CIM qualified (or working towards CIM) preferred.
• Desirable Skills & Experience: Strong campaign and project management experience.
• Desirable Skills & Experience: Experience coordinating events and working with multiple stakeholders.
• Desirable Skills & Experience: Experience using CRM and CMS platforms.
• Desirable Skills & Experience: Strong understanding of marketing analytics and campaign reporting.
• Desirable Skills & Experience: Commercially minded with excellent organisational and communication skills.
• Essential: 3+ years of marketing experience
• A good understanding of or interest in education, skills, and assessment sectors.

Preferred

• Desirable Skills & Experience: Strong campaign and project management experience.
• Desirable Skills & Experience: Experience coordinating events and working with multiple stakeholders.
• Desirable Skills & Experience: Experience using CRM and CMS platforms.
• Desirable Skills & Experience: Strong understanding of marketing analytics and campaign reporting.
• Desirable Skills & Experience: Commercially minded with excellent organisational and communication skills.
• Personal Attributes: Collaborative and team-oriented
• Personal Attributes: Organised with good attention to detail
• Personal Attributes: Positive and proactive attitude
• Personal Attributes: Willingness to learn and contribute to a busy team environment
• Personal Attributes: Interest in education, assessment, and technology

Benefits

• Company pension
• Work from home