Marketing and Communications Director

UK (Unknown)

Salary Not AvailableDirector/Executive

Posted 3 weeks ago

Job Summary

Own the end-to-end marketing and audience strategy for YTL Live, shaping brand, campaigns, and audience growth across channels.

  • Lead brand, PR and digital marketing efforts to drive demand
  • Build governance, metrics and team to deliver exceptional experiences
  • Collaborate across Programming, Partnerships, Ticketing, Operations and Finance to enable growth

Job Description

Responsibilities

  • Create the marketing, communications and audience strategy that brings YTL Live to life and keeps people coming back for more.
  • Turn great events into must-attend moments through clever, creative and commercially focused campaigns.
  • Lead everything from brand and PR to digital marketing, customer engagement and audience development.
  • Make sure every customer touchpoint, from first click to final encore, feels seamless, memorable and brilliantly executed.
  • Use customer insight, data and audience trends to inform decisions, optimise performance and uncover new opportunities.
  • Build demand across ticket sales, premium experiences, hospitality offerings and future event programmes.
  • Help shape event strategy by bringing audience insight and commercial thinking to the table.
  • Own agency relationships, campaign investment and marketing budgets, ensuring every pound works as hard as possible.
  • Be the guardian of the YTL Live brand, ensuring consistent messaging, strong storytelling and a reputation that shines as brightly as the stage lights.
  • Lead media relations, communications planning and issues management with confidence, credibility and sound judgement.

Requirements

  • A track record of turning marketing strategies into commercial results, whether that's sold-out events, growing audiences, stronger brands or all three.
  • Experience leading marketing, communications, brand, digital or audience functions within live entertainment, sport, hospitality, leisure, venues or other customer-obsessed environments.
  • A natural ability to spot opportunities, connect dots and find growth where others see challenges.
  • Strong commercial instincts and a genuine understanding that great marketing should move the needle, not just win awards.
  • Confidence navigating the worlds of ticketing, digital marketing, CRM, customer data, audience insight and campaign performance.
  • Experience creating customer journeys that feel effortless to audiences but are carefully designed behind the scenes.
  • A reputation for building brands that people trust, remember and want to be associated with.
  • The ability to balance creativity with analytical thinking, moving seamlessly between big ideas and measurable outcomes.
  • Experience managing agencies, suppliers and budgets without losing sight of what matters most: delivering results.
  • Exceptional stakeholder management skills and the confidence to influence senior leaders, challenge constructively and bring people with you.

Benefits

  • A combined pension contribution of up to 20%.
  • 25 days' holiday rising to 28 with length of service.
  • A car allowance.
  • Performance-related bonus.
  • Private healthcare.
  • The opportunity to sell up to five days of holiday every year.
  • The opportunity to buy up to ten days of holiday each year (subject to conditions).
  • A healthcare package that allows you to claim back healthcare costs.
  • Life assurance of up to eight times your salary.
  • The opportunity to lease a new electric car through salary sacrifice (subject to conditions).

Salaries

Marketing Communications median pay in the United Kingdom

£41K/yr

Most pay falls between £34K and £53K. Based on 26 salaries.

See all YTL Live salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Marketing and Communications Director

YTL Live · UK · Unknown