Head of Marketing, Communications and Audience Development

Responsibilities

• Deliver the strategic campaign portfolio, allocating arts, commercial and development campaigns within the Marketing and Communications Department.
• Develop the operational campaign cycles and seasonal delivery schedules from the priorities and budgets agreed with the Strategic Lead.
• Set departmental priorities and resource allocations, reviewing delivery plans maintained by the Senior Marketing & Communications Manager and resolving competing demands.
• Lead planning and performance meetings, maintain clear workflows and approval routes, and resolve delivery interdependencies working cross-departmentally.
• Motivate and line manage campaign leads, setting objectives, supporting development and holding accountability for quality, budgets and results.
• Own responsibility for campaign portfolio delivery, workflow, campaign tiers and competing demands.
• Oversee campaign strategies and delivery of effective multichannel marketing campaigns to maximi s e audience attendance, brand awareness, to meet and exceed income targets across all productions, festivals, events, participation, venue hires, partnerships and fundraising activity.
• Own flagship and organisational priority campaigns, setting clear responsibilities and retaining direct delivery involvement where required.
• Set season on-sales priorities working closely with Senior Marketing and Communications Manager, Box Office and Artistic teams, establishing milestones for assets, ticketing, priority booking and public communications.
• Develop and deliver digital marketing plans within the agreed brand, audience and CRM strategies.

Requirements

• Demonstrable senior marketing experience and evidence of delivering integrated campaigns that achieve audience and income objectives, ideally within arts or cultural organisation.
• Experienced line manager, able to effectively motivate and manage team members to deliver across a busy portfolio, and support their individual development
• Organised, able to prioritise effectively and to handle multiple simultaneous tasks in a fast-paced environment
• Strong creative judgement and experience briefing designers, artists, producers and external agencies.
• Ability to translate strategy into practical plans, prioritise competing demands and make realistic resource decisions.
• Confident working with external suppliers, stakeholders and collaboratively with artists ensuring projects are managed effectively, on schedule and within budget
• Experience managing campaign or departmental budgets, forecasting expenditure and assessing return on investment.
• Strong understanding of digital marketing, CRM, audience segmentation, retention and customer journeys.
• Ability to interpret sales and audience data and turn findings into campaign decisions.
• Experience coordinating PR, content and public communications, with sound judgement about approvals and escalation.

Preferred

• Experience in a producing theatre, multidisciplinary venue or comparable cultural organisation.
• Experience of season launches, commercial marketing or fundraising campaigns.
• Familiarity with Spektrix, Dotdigital, Asana, Canva and relevant analytics, advertising and project management tools.
• Knowledge of Brixton and South London’s communities and cultural networks.