Marketing Analyst (Emerging Channels & AI Growth)

Responsibilities

• Act as the "Growth Channels & Emerging AI" Lead, tasked with identifying new growth pockets cropping up in the digital landscape, particularly related to AI, figuring out ways to test them, and scaling those that prove to be strong future revenue growth levers.
• Scope and launch our net-new AI Search initiatives for 2027, focusing on agentic shopping, AI summaries, and adapting to new players popping up in the UK market; this will require continuous iteration as UK adoption grows.
• Manage and iterate on channels such as Text Ads; you will be responsible for further iterating on this channel over the next year to extract its continued incremental value.
• Get the ball rolling on our SEO/AEO/GEO (Search Engine Optimisation / Answer Engine Optimisation / Generative Engine Optimisation) workstreams, revitalising this channel to capture organic and AI-driven intent.
• In doing so, you will be managing a multi million dollar advertising budget. Your goal is to grow our customer base and maximise customer lifetime value to drive long-term profit.
• Collaborate with Ad Tech, Data Science, Engineering, Measurement, Storefront, and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight.
• You will leverage deep analytics to root out trends and develop data-driven solutions to complex business problems.

Requirements

• At least Bachelor degree in a quantitative field of study: math, sciences, engineering, economics, or business.
• Demonstrate strong agility and a rigorous test-and-learn mindset, actively going after new channels and initiatives where we believe future growth lies.
• Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued.
• Experience with performance marketing (shopping, text, social media, display, app install ads) is a big plus, alongside a keen interest in keeping up with emerging AI search behaviours and platforms.
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.
• Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance.
• Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred.
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.
• Excellent written and oral communication skills in English

Benefits

• Full health benefits available (Medical, Dental, Vision) for eligible employees.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Life Insurance (at no cost to employee).
• Company matched Pension Plan.
• Tuition Reimbursement.
• Personalized financial planning through LearnLux.
• Wayfair Employee Discount.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.