Local Marketing Manager

Responsibilities

• Develop and deliver end-to-end local marketing plans for new store openings, relocations, refurbishments and priority store initiatives across the UK.
• Create tailored campaigns based on local demographics, catchment analysis, customer insight and competitive landscape to maximise customer acquisition and store performance.
• Manage activity across multiple marketing channels, including paid media, PR, community engagement, local partnerships, social media, CRM, out-of-home advertising and local media.
• Work closely with internal stakeholders and external agencies to coordinate campaign delivery, manage budgets, monitor performance and ensure all activity is delivered on time.
• Analyse campaign effectiveness, providing insight, recommendations and post-campaign evaluations to continuously improve local marketing outcomes and return on investment.

Requirements

• Proven experience delivering local marketing campaigns within a retail, hospitality, leisure or other consumer-facing environment, ideally across multiple locations or store networks.
• Strong understanding of local area marketing, catchment planning, geo-targeted campaigns, community engagement and customer acquisition strategies.
• Excellent project management and stakeholder management skills, with the ability to coordinate multiple campaigns and priorities simultaneously.
• Commercially minded, with experience using customer, geographic and performance data to inform decisions and optimise marketing investment.
• Proactive, adaptable and delivery-focused, with the confidence to work independently and quickly embed within a fast-paced retail marketing team.

Benefits

• We offer you a range of great benefits including discount in our stores, a colleague portal offering discount for numerous retailers, hospitality & much more! Check out our full benefits here - https://careers.bmstores.co.uk/our-bm-benefits/