Lead Social Content Creator Organic & Paid

Responsibilities

• Independently conceiving, filming, editing and delivering professional, engaging short-form video content
• Creating original content for TikTok, Instagram Reels and YouTube Shorts
• Developing concepts built around strong hooks, storytelling, curiosity gaps, audience retention and shareability
• Producing content for organic social media and conversion-focused paid advertising
• Filming and editing food, drink, nightlife, entertainment, customer experience and lifestyle content
• Creating authentic, social-native smartphone content alongside more polished, cinematic productions
• Developing UGC-style advertising, customer reaction content, testimonials and creator-led formats
• Producing static advertisements, carousels, social graphics, thumbnails and simple motion assets
• Adapting campaigns, products and promotions into multiple creative assets for different platforms and audiences
• Developing alternative hooks, edits, calls to action and creative variations for testing

Requirements

• Ideally, 35 years or more of professional experience creating short-form social content, although demonstrated ability and portfolio will take priority over years of experience
• Exceptional understanding of social media, including what makes audiences stop scrolling, keep watching and share content
• Ability to independently conceive, film, edit and deliver professional, engaging short-form video content
• Outstanding portfolio demonstrating content personally created, rather than solely managed
• Strong understanding of the differences between organic social content and conversion-focused paid advertising
• Thorough understanding of hooks, storytelling, curiosity gaps, audience retention and shareability
• Ability to explain why previous content performed well and demonstrate how underperforming adverts could be improved
• Excellent editing skills using professional software
• Strong practical filming ability across smartphone and camera-based production
• Understanding of composition, lighting, camera movement, sound, colour and visual storytelling

Benefits

• 28 days of annual leave
• Full-time, office-based position in Reading
• Monday to Friday working hours, either 9:00 am5:00 pm or 10:00 am6:00 pm
• Opportunity to work closely with the CEO and Head of Digital on creative direction and content strategy
• Creative ownership and the opportunity to make a visible impact on the business during an ambitious period of growth
• Genuine career progression opportunity to become Head of Content, dependent on individual performance and the growth of the venues
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