Lead Generation Manager

Responsibilities

• Lead Hubspot implementation, configuration, and integration with Salesforce CRM (including field mapping, sync behavior, validation rules, and automation dependencies.)
• Design, build, and maintain complex marketing automation workflows (lead routing, scoring, grading, suppression logic, re-engagement)
• Apply a multichannel approach to lead generation to maximize touchpoints and conversion rates.
• Continuously monitor and optimize campaigns to improve performance and increase efficiency in pre-qualifying leads before passing them to sales.
• Track and analyze key metrics from lead generation campaigns and report on performance to the wider commercial team and senior leaders.
• Act as the internal technical authority for marketing automation, including documentation and governance.
• Provide guidance, training, and support to internal teams to ensure optimal performance.

Requirements

• Bachelor’s degree or equivalent professional experience in B2B marketing, technology, or digital growth roles.
• 5 years+ professional experience in lead generation and marketing automation roles.
• Advanced understanding and experience of CRM systems and marketing technologies, including Salesforce, HubSpot and Pardot.
• Proven track record for delivering marketing automation projects in a fast-paced environment, with the ability to meet deadlines.
• Data-driven mindset with the ability to interpret analytics and convert insights into actionable strategies.
• Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
• Excellent communication skills — written, verbal, and interactive — with the ability to liaise with stakeholders, particularly marketing leadership, and a strong interest in marketing technology and systems.
• Ability to work both autonomously and collaboratively.
• Proficiency in English, every other language is a plus.
• Additional Information: Please note that we will only consider candidates with a valid work permit

Benefits

• Flexible working hours and a hybrid model (with home office days).
• Up to 4 weeks per year working abroad, subject to policy and approvals.
• Paid training and volunteering days, plus charity donation matching.
• Health & fitness subsidy to support your well‑being.
• Frequent team and social events that bring our global community together.
• A welcoming office environment with complimentary coffee, refreshments, fresh fruit, and healthy snacks.
• A company that embraces diversity and values different perspectives.