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Miai+

Lead Brand & Licensing Executive - Gaming

UK (Remote)

Salary Not AvailableSenior LevelContract

Posted 2 weeks ago

Job Summary

Own and drive the planning and execution of major IP, platform, and product launches while coordinating external promotional materials, campaigns, prize creation, and cross-team collaboration with Xbox and Rare partners.

  • Lead cross-functional launches and licensing opportunities
  • Oversee external assets, campaigns, and stakeholder relationships
  • Collaborate with internal Rare teams to maintain brand integrity

Job Description

Responsibilities

  • IP, Platform, and Product Launches Support the planning and execution of major IP, platform, and product launches. Examples include: Platform expansions; Major crossovers; Working with external IP holders on both inbound and outbound licensing opportunities
  • Management of Promotional Materials and External Stakeholders Oversee the creation and distribution of external promotional materials, ensuring alignment with the brand vision and objectives. Collaborate with external stakeholders to deliver high-quality promotional assets, including: Audiobooks; Rough Guides; Official Soundtracks; Influencer kits and partnerships
  • Campaigns, Contests, and Activations Develop and execute engaging campaigns, contests, and activations outside the game. Work collaboratively with internal teams and external partners to deliver standout projects
  • Prize Sourcing and Creation Identify, source, and manage the production of prizes and merchandise to support marketing campaigns and contests
  • Collaboration with the Wider Xbox Organisation Maintain and nurture strong relationships with various Xbox teams to align on initiatives, including: Global Marketing; D4X Team; Xbox Game Pass Ultimate Perks; Microsoft Rewards; Microsoft Casual Games; CELA; Xbox Gear; Xbox XP Experiences
  • Collaboration with Internal Rare Development Teams Work closely with key internal teams at Rare to ensure consistency and quality across projects
  • Asset Ideation and Delivery Develop and deliver in-game and external assets to promote and enhance the games brand. Collaborate on creative strategies to build and market IPs effectively
  • Point of Contact for External Stakeholders Act as a point of contact for external stakeholders using Rare IPs, ensuring all partnerships maintain the integrity of the brand. Examples include: Collaborations with museums; Previous engagements with licensing partners
  • Working Arrangements Remote working; Monday – Friday; 9am – 5.30pm; 12 month FTC - Maternity cover - Start date around January 2027
  • Pay: Up to £45,000.00 per year

Benefits

  • Benefits: Work from home
  • Work Location: Remote
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Miai+

Miai+ draws its name from the Japanese concept of intentional matchmaking, creating meaningful brand “love affairs” between culturally powerful entertainment IP, ambitious global brands and their passionate fanbases. With more than 15 years at the intersection of gaming and pop culture, the agency develops idea-led campaigns designed to scale through strategic partnerships. We are connecting global gaming franchises with fashion, technology and lifestyle leaders to build culturally resonant collaborations that unlock new audiences, generate measurable media value and drive new revenue streams while deepening long-term fandom. Independent and agile by design, Miai operates free from large-company constraints, assembling senior-led teams that combine creative vision with disciplined commercial negotiation to deliver strategically aligned, commercially impactful partnerships across London and Seattle.

Founded in 2011
Weybridge, England, GBR
22 employees (7 in marketing)
www.miai-brandpartnerships.co.uk

Marketing Team

Marketing Team Size
5 (23% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~22