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Croud

Lead Analyst, Strategic Analytics

Greater London, Kensington and Chelsea, UK (Hybrid)

£63K/yr – £74K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

Job Summary

Own and shape data-driven marketing analytics initiatives, including measurement, reporting, and testing, across paid media and digital channels.

  • Own data projects end-to-end
  • Collaborate with marketing and analytics teams

Job Description

Requirements

  • 3–6 years of experience in digital or marketing analytics, ideally in an agency or performance-driven environment.
  • Strong understanding of marketing and marketing analytics concepts.
  • Familiarity with methods for measuring media effectiveness, directly and indirectly
  • Understanding of A/B and/or scientific testing and modeled measurement
  • Ability to articulate data analysis, reporting, and visualization concepts, as well as ad tagging.
  • Strong proficiency in data aggregation, automation, and visualization via Looker Studio, with bonus points for experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar.
  • Strong working knowledge of Google Analytics (GA4) and Google Tag Manager.
  • Demonstrated experience with online advertising platforms (Google Ads, Campaign Manager)
  • Demonstrated experience implementing A/B testing methodologies.
  • Familiarity with Conversion Rate Optimization (CRO) best practices and technology

Preferred

  • Previous agency experience
  • Experience working in Adobe Analytics
  • Experience working in VWO and/or Optimizely
  • Experience with advanced attribution modeling
  • Knowledge of SQL or Python for deeper data manipulation

Benefits

  • Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
  • 25 days holiday a year
  • Discretionary annual performance based incentive
  • Sale commission
  • Recruitment referrals bonus
  • Health & Wellbeing contribution
  • 2 Recharge Days each holiday year
  • Ride to Work scheme
  • Railcard
  • Season Ticket loan
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Croud

3.6 Glassdoor

We're an independent global media, creative, and data agency helping our clients make their next best move.We help brands unlock growth with a Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. In a world where agility is essential and not all returns are created equal, we bring transparency, speed, and incrementality-focused measurement to fuel growth and unlock true value.Founded in 2011 with the mission to reinvent the agency model, we combine 600+ in-house digital experts with a global, on-demand network of 2,900 marketing specialists. This agile, scalable model gives us more time to really understand our clients’ businesses, and deliver truly incremental growth.Croud has recently acquired Vert Digital, an Atlanta-based digital marketing agency, and Metageni, an analytics specialist, having previously acquired leading social-first agency Born Social, Croud Luxe (formerly VERB Brands), and impakt Advisors.Croud is proud to partner with leading global brands including Audible, IWG, Frasers Group, Nespresso, and Prime Video, alongside Born Social’s impressive client list which includes Ford, Barclays and Diageo (Guinness).Contact the team at partnerships@croud.com for a chat, to set up an intro or any other further information.We are always looking for the very best talent, so if you're interested in working for Croud please check out careers.croud.com

Founded in 2011
London, England, GBR
741 employees (305 in marketing)
croud.com
67% recommend to a friend
66% CEO approval

Salaries

Posted range

£63K/yr – £74K/yr

Taken straight from the job posting.

See all Croud salaries

Funding

Total Funding
$38.5M
Last Raise
$38.5M
Private Equity, 6 years ago

Funding History

  • Nov 2019
    Private Equity • $38.5M

Traffic Signals

Monthly Visitors
60.9K
Traffic Source Mix
Search
52.3%
Direct
34.3%
Referral
6.3%
Social
5.8%
Paid
0.9%

Headcount Trend

Current headcount: ~742
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Lead Analyst, Strategic Analytics

Croud · Greater London, Kensington and Chelsea, UK · Hybrid