Lead Analyst, Strategic Analytics

Responsibilities

• Connect Media & Creative to Business Outcomes: Collaborate with clients to understand challenges and develop innovative solutions and project plans.
• Data Aggregation & Dashboarding: Build and maintain dashboards and reports using existing data sources and templates, ensuring accuracy and consistency across channels.
• Experimentation Setup & Management: Develop, implement, and monitor robust testing strategies in partnership with channel experts in Media, CRM, SEO, and Web. Report and iterate on learnings for continuous improvement.
• CRO Strategy & Implementation: Manage the setup, execution, and monitoring of A/B tests and CRO initiatives, reporting on results and learnings.
• Performance Analysis & Insights: Analyze performance data and surface insights, trends, and anomalies to inform optimization discussions. Lead client presentations focusing on analysis and measurement frameworks, fostering discussions on measurement maturity.
• Attribution Modeling & Customer Journey Analysis: Manage attribution analysis and customer journey reporting using established frameworks and tools.
• CRM Segmentation & Analysis: Plan and execute segmentation, frequency optimization, and list health monitoring to accurately track and drive incrementality. Partner with the Media team to effectively leverage and integrate first-party data into campaign targeting.
• Website Audits: Evaluate data on website performance and Paid/SEO effectiveness to identify optimization opportunities.
• Tracking Implementation: Ensure proper tracking setup, troubleshoot discrepancies, and provide recommendations to enhance data accuracy and reporting capabilities.

Requirements

• 3–6 years of experience in digital or marketing analytics, ideally in an agency or performance-driven environment.
• Strong understanding of marketing and marketing analytics concepts.
• Familiarity with methods for measuring media effectiveness, directly and indirectly
• Understanding of A/B and/or scientific testing and modeled measurement
• Ability to articulate data analysis, reporting, and visualization concepts, as well as ad tagging.
• Strong proficiency in data aggregation, automation, and visualization via Looker Studio, with bonus points for experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar.
• Strong working knowledge of Google Analytics (GA4) and Google Tag Manager.
• Demonstrated experience with online advertising platforms (Google Ads, Campaign Manager)
• Demonstrated experience implementing A/B testing methodologies.
• Familiarity with Conversion Rate Optimization (CRO) best practices and technology

Preferred

• Previous agency experience
• Experience working in Adobe Analytics
• Experience working in VWO and/or Optimizely
• Experience with advanced attribution modeling
• Knowledge of SQL or Python for deeper data manipulation

Benefits

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• 2 Recharge Days each holiday year
• Ride to Work scheme
• Railcard
• Season Ticket loan