InvestIN Digital Marketing Manager

Responsibilities

• Digital performance and optimisation
• Analyse marketing performance to identify trends, opportunities and areas for improvement
• Optimise website content, landing pages and lead generation activity to improve conversion
• Turn insights into actionable recommendations and take ownership of implementing improvements
• Paid media
• Manage the paid media agency relationship and monitor PPC and Paid Social campaign performance
• Identify opportunities to improve campaign efficiency, ROI and revenue
• Work with the Marketing Team Lead on budgets, strategy and performance insights
• SEO and AEO
• Develop and implement an SEO strategy to grow organic visibility and traffic

Requirements

• Digital marketing experience: 2-5 years’ experience in digital marketing, ideally across a range of channels
• Strong analytical skills: Comfortable working with marketing data, interpreting performance and using insights to decide what to do next
• SEO experience: Practical experience of SEO, including keyword research, content optimisation and monitoring organic performance
• Commercial mindset: An understanding of how marketing activity translates into leads, bookings, revenue and return on investment
• A proactive approach: Someone who spots opportunities, takes initiative and doesn’t wait to be told what needs doing
• Collaboration: Confident working with colleagues across different areas of marketing, as well as external agencies and partners

Preferred

• Managing paid media campaigns or working closely with a paid media agency
• Website optimisation, conversion rate optimisation (CRO) and landing page testing
• Marketing analytics tools such as GA4, Google Search Console, TripleWhale and Shopify Analytics
• Influencer marketing, affiliate marketing or partnership development
• AEO or experience improving visibility across AI-powered search platforms

Benefits

• 25 days paid holiday per year (plus bank holidays)
• Being part of a dynamic, growing company with various cultural initiatives including regular socia
• Pension scheme
• 2 hours to take off at your choosing every week (‘unplugged’)
• Volunteer days
• Access to our private healthcare scheme
• Corporate membership to WellHub for subsidised health and fitness provision
• Sabbatical of three months unpaid leave after three years’ service
• Opportunities for development, with termly appraisals, feedback and dedicated learning & development training
• Safer Recruitment, Safeguarding and EDI statement