Digital Marketing Manager

Responsibilities

• Develop and deliver digital marketing plans aligned to our marketing strategy.
• Manage partnerships with digital agencies
• Manage 2 direct reports in digital and design
• Amplify brand to ICP buyers, their committees and influencers
• Paid media
• Manage and optimise paid campaigns across Google Ads and Linkedin, using audience targeting and retargeting to reach relevant buyers and drive action. Monitor spend and report on engagement, conversions and cost effectiveness, refining activity to improve results.
• Digital Platforms
• Leverage Linkedin to engage with buyers and influencers and gain greater exposure and engagement through dynamic video, blogs, event, customer, solution, thought leadership and employer brand content
• Develop and deliver a video content strategy that reflects how our buyers prefer to consume content, using LinkedIn, YouTube and our website to build awareness, explain our services and support buying decisions
• Drive strategy for YouTube

Requirements

• A supportive management style, with experience leading junior team members develop and deliver effective work
• Deep and recent experience managing and delivering digital marketing campaigns across websites, social media and 3rd party digital platforms such as TechTarget
• Hands-on experience managing and optimising Google Ads and LinkedIn campaigns including audience targeting, retargeting, budget management and conversion tracking
• Strong analytical skills and the ability to interpret marketing data and performance metrics
• Experience designing processes for Salesforce, HubSpot and other marketing platforms and analytics tools
• Ability to translate marketing insights into practical improvements
• Strong communication and collaboration skills

Preferred

• Experience in B2B technology marketing
• Experience working with CRM and marketing automation platforms
• Experience planning video content and working with creative teams to adapt it for different channels
• Experience running programmatic ads and syndicated content that yields results
• Understanding of GEO and digital content performance