Marketing Manager

Responsibilities

• Developing and delivering the Group's marketing strategy and annual plan.
• Building brand awareness and positioning across all four businesses.
• Generating qualified sales leads through targeted campaigns, account-based marketing and outbound activity.
• Developing the consultancy profile through research, thought leadership, PR and industry relationships.
• Raising the profile of key individuals through LinkedIn, speaking opportunities and sector media.
• Managing digital marketing, websites, SEO, email campaigns and social media.
• Planning and delivering industry events and exhibitions.
• Producing case studies, project content and marketing materials.
• Working closely with Business Development to convert marketing activity into commercial opportunities.
• Managing the marketing budget, CRM activity and performance reporting.

Requirements

• B2B marketing experience, leading a marketing function within an SME.
• Experience in both the education sector and the built environment, ideally construction, interiors, fit-out or furniture.
• A proven track record of generating qualified sales opportunities and contributing to revenue growth.
• Experience marketing high-value, long-sales-cycle projects.
• Strong practical experience across brand development, digital marketing, content, PR, events and outbound campaigns.
• Experience managing CRM systems and using data to measure marketing effectiveness.
• Experience managing people, external agencies and marketing budgets.
• Excellent communication skills and the confidence to work with senior business leaders and external stakeholders.

Benefits

• Pension and holiday entitlement.
• Opportunities to attend and represent the Group at leading industry conferences and events.