Marketing Manager

Responsibilities

• Maintain and develop our website to improve user experience and engagement
• Grow and strengthen our social media presence, building on our established platforms including @leicsmakemusic
• Create engaging content that reaches children, young people, families, schools and partners
• Increase awareness of the opportunities available through Leicestershire Music
• Drive growth in participation, particularly within our popular Saturday morning ensembles and rehearsals
• Capture and share the excitement and impact of our events, performances and projects

Requirements

• Relevant degree or other academic or professional qualification or Demonstrable experience
• Significant experience of successfully delivering a marketing and communications strategy within a public sector organisation or similar large organisation. Experience of Using Google Analytics to improve a Website performance
• Knowledge of Income generation, brand identity and website development. Significant experience of media, partnership or public relations work and marketing
• Detailed knowledge and understanding of GDPR and data protection and Safeguarding children legislation. Promotes a quality focus, monitors performance and takes appropriate actions to ensure outcomes are achieved
• Experience of prioritising, managing and delivering successfully a number of projects simultaneously and delivering to deadlines. Experience of working within the Arts Sector
• Excellent verbal, interpersonal, negotiation and networking skills which demonstrate an ability to effectively persuade stakeholders and manage relationships with customers and external partners
• Must possess a valid driving licence and have use of own vehicle, be able to travel and work from various locations throughout the county and city and travel between sites as required in a cost efficient way