International Marketing Manager (12 month contract)

Responsibilities

• As International Marketing Manager, you'll shape how Herschel shows up around the world, leading end-to-end regional marketing strategy across Direct, Distributor, and Wholesale channels throughout EMEA, APAC, and LATAM.
• Connecting Vancouver HQ with regional business partners and key international retail accounts, you'll take ownership of regional budget allocations, trade marketing programs, retail media campaigns, and visual merchandising execution.
• Working with high commercial autonomy in a small, agile team, you'll turn regional business plans into locally relevant marketing that stays true to the Herschel brand.
• You'll drive day-to-day decisions on regional budget allocations, localized social and in-store marketing approvals, retail media campaign bookings, and trade show execution.
• You'll also know when to bring in the VP International Sales, proactively escalating localized product requests, major campaign shifts, and strategic budget reallocations.
• Distributor & Direct Regional Management: Serves as the primary marketing contact for global distributor partners across APAC, EMEA, and LATAM, collecting, reviewing, and tracking annual/seasonal marketing plans.
• Reviews and approves localized international social media strategies, e-commerce assets, and in-store marketing executions to ensure strict alignment with visual brand guidelines.
• Manages end-to-end marketing strategies and multi-currency budgets for direct regions (UK, Benelux, Eastern Europe, Scandinavia), overseeing regional business plans submitted by sales agents.
• Briefs localized asset requirements into the HQ Design team and feeds local market research/trends into Vancouver to support relevant product development.
• GTM & Key Account Retail Marketing: Partners with the VP, International Sales to draft, localize, and deliver GTM sell-in presentations for seasonal launches (4x/year), international sales summits, and key retail accounts.

Preferred

• Familiarity with international trade fair planning, pop-up retail execution, and physical visual merchandising displays.