Head of Social Media

Responsibilities

• Own DFYNE’s global social strategy, ensuring consistency, creativity, and cultural relevance.
• Lead content calendars, storytelling frameworks, and platform specific content plans.
• Build a thriving, loyal global community through meaningful interactions and creator partnerships.
• Use insights to optimise content, measure impact, and drive continuous improvement.
• Partner with creators, athletes, ambassadors, and internal talent to amplify reach.
• Ensure tone, visuals, and messaging reflect DFYNE’s identity and values.
• Lead social execution for launches, events, partnerships, and brand moments.
• Keep DFYNE ahead of cultural shifts, platform changes, and emerging formats.

Requirements

• Senior social leadership experience in high growth brand, ideally in fitness, lifestyle, fashion, or consumer brands.
• Proven track record of scaling social channels to significant global reach.
• Demonstrated success in community building, viral content, and brand storytelling.
• Experience working with global audiences and culturally diverse communities.
• Strong understanding of paid social, organic growth, and performance optimisation.
• Creative direction
• Data driven decision making
• Platform expertise
• Crisis and reputation management
• Storytelling and copywriting