Head of Marketing

Responsibilities

• Build a marketing strategy and function that can scale, starting hands-on and adding the right people and systems as the priorities become clear.
• Build a repeatable pipeline engine across campaigns, lifecycle marketing, website, partnerships, events and paid activity, with HubSpot providing a reliable view of qualified pipeline and revenue.
• Define and own the AI adoption category, using PR, research and thought leadership to elevate our CEO and internal experts as leading voices on enterprise AI adoption.
• Manage our Global Events Lead and support in ensuring every owned and attended event has maximum impact.
• Turn customer results into visible proof through case studies, announcements, impact data, research and customer voices.

Requirements

• You have led marketing in a high-growth B2B technology company and can show what you personally built, how it affected pipeline and what you learnt when an experiment did not work.
• You can move between strategy and execution without treating either as beneath you. You are comfortable shaping an annual plan, but you can also improve a landing page, rewrite weak copy, interrogate funnel data or build the first version of a campaign yourself.
• You understand enterprise buying. You know that complex deals are created through trust, relevance, evidence and repeated engagement.
• You are commercially confident. You can discuss pipeline, conversion, sales cycles, attribution and budget with senior leaders and make choices when the data is incomplete.
• You have a strong editorial eye. You know the difference between polished language and clear thinking, and you are comfortable rejecting work that is generic, inaccurate or below the standard expected by enterprise customers.
• You are AI-native in practice. You can point to ways AI has materially improved your work. Just as importantly, you have the judgement to recognise weak output and do not confuse greater volume with better marketing.
• You enjoy experimentation, but you run disciplined experiments.
• You have built or substantially improved several of the following:
• - Enterprise demand generation and account-based marketing
• - Category positioning, product marketing and company narrative