Head of Marketing

Responsibilities

• The marketing strategy: One clear plan connecting our narrative, target accounts, campaigns, events, content, PR, website, lifecycle marketing and customer evidence to qualified pipeline and revenue.
• The pipeline engine: A repeatable engine across campaigns, lifecycle marketing, the website, partnerships, events and paid activity, with HubSpot giving a reliable view of qualified pipeline and revenue.
• The AI adoption category: Use PR, research and thought leadership to make our CEO and internal experts leading voices on enterprise AI adoption.
• Events: Manage our Global Events Lead, making sure every event we host or attend creates real opportunities.
• Customer proof: Turn customer results into visible evidence through case studies, announcements, impact data, research and customer voices.

Requirements

• Leading marketing in a high-growth B2B technology company, and being able to show what you personally built, how it affected pipeline, and what you learnt when an experiment didn’t work
• Moving between strategy and execution: shaping an annual plan, and also improving a landing page, rewriting weak copy or building the first version of a campaign yourself
• Understanding enterprise buying and discussing pipeline, conversion, sales cycles, attribution and budget confidently with senior leaders, making choices when the data is incomplete
• A strong editorial eye: knowing the difference between polished language and clear thinking, and rejecting work that’s generic, inaccurate or below the standard enterprise customers expect
• Using AI to materially improve your work, with the judgement to recognise weak output and not confuse more volume with better marketing
• Running disciplined experiments

Preferred

• Enterprise demand generation and account-based marketing
• Category positioning, product marketing and company narrative
• Content, PR and executive thought leadership
• Customer advocacy and case study programmes
• Executive events and partner marketing
• Teams and systems through a period of rapid company growth

Benefits

• Direct influence over PAIR’s category, growth strategy and leadership team, working closely with the founders and Commercial Director. The systems and team you build will shape how PAIR grows internationally.
• Equity: Everyone at PAIR is offered equity, because we want everyone to share in what we build together.
• Performance bonus: up to 20%, based on MQLs and ARR
• Holiday: 25 days, plus bank holidays
• Learning: access to the best AI tools and PAIR's own masterclasses
• A path to grow your career: we're an early stage company that promotes from within. As we continue to scale, the opportunities to grow with us will only increase
• Regular social events: to celebrate the wins, unwind and and enjoy the journey together!