Responsibilities

• You'll establish and lead Sitetracker's end-to-end Marketing Communications strategy, bringing dedicated ownership to a function that was previously distributed across Product Marketing and other areas of Marketing.
• You'll define how our stories move from messaging pillars into compelling content across written, visual, video, and other formats, ensuring the right message reaches the right audience at the right time.
• You'll own corporate communications and PR, building relationships with relevant media and developing outreach programs that strengthen Sitetracker's credibility and authority in the market.
• You'll ensure our external narrative consistently reflects our value proposition and speaks directly to the challenges facing our ideal customers, while supporting executive communications and reputation management.
• You'll partner closely with Demand Generation to ensure content doesn't stop at creation. You'll help determine how content is distributed across the website, SEO/GEO, paid channels, social, community, and other programs, bringing Marketing Communications directly into the pipeline-generation workflow.
• You'll establish ways to measure what content is resonating, where it's being used, and how it contributes to broader marketing and growth objectives.
• Ultimately, you'll create a Marketing Communications function that gives Sitetracker a stronger and more consistent voice in the marketplace.
• Within 90 Days, You'll
• Build a clear understanding of Sitetracker's customers, ICPs, value proposition, messaging pillars, existing content, and current communications channels while identifying the biggest opportunities to strengthen our market story.
• Establish strong operating relationships with Product Marketing and Demand Generation and define how Marketing Communications will partner with each function from messaging and content creation through distribution.

Requirements

• Develop and execute an end-to-end content strategy spanning written, video, graphic, and other formats.
• Measure content effectiveness and use performance insights to continuously improve the strategy.
• Ensure content is actively adopted and used by the audiences and teams it was designed to support.
• Stay close to the market to understand how content is resonating and where messaging or execution needs to evolve.
• Partner actively with sellers and go-to-market teams to ensure content is useful, relevant, and connected to real customer conversations.
• Create targeted Marketing Communications assets that support pipeline generation and broader growth programs.
• Understand how content should be distributed and optimized across channels and different stages of the funnel.
• Build effective cross-functional workflows with Demand Generation and performance marketing teams.
• Participate directly in Demand Generation strategy rather than operating as a downstream content provider.
• Use performance and market feedback to continually improve how content is distributed and activated across channels.