Head of Marketing & Business Development

Letchworth, Central Bedfordshire, UK (Hybrid)

£55K/yr – £65K/yrSenior LevelFull time

Posted 4 weeks ago

Job Summary

Own and lead Maydencroft's integrated marketing and business development to build a strong pipeline and strategic client relationships across priority markets.

Develop and prioritise target sectors and propositions.
Drive CRM, lead management and performance reporting to leadership.

Job Description

Responsibilities

Develop and lead an integrated marketing and business development strategy aligned with Maydencroft's growth and profitability objectives.
Identify and prioritise target sectors, customer groups and commercial opportunities, developing clear propositions for priority markets.
Lead the development of a strong qualified pipeline through a structured, company-wide approach to business development.
Build senior relationships with priority clients, prospective customers, strategic partners and industry contacts.
Work with senior and operational teams to identify, qualify and progress significant commercial opportunities.
Identify new sectors, partnerships, routes to market and opportunities to deepen existing customer relationships.
Lead Maydencroft's marketing across digital, content, events, PR and other relevant channels.
Strengthen the company's brand, positioning and profile within priority markets.
Oversee the website, digital presence, campaigns and lead-generation activity.
Lead the development of high-value case studies, thought leadership, sector campaigns and sales materials.

Requirements

Significant experience in a senior B2B marketing, business development or commercially focused growth role.
A strong track record of developing strategies that contribute to measurable commercial growth.
Strong understanding of B2B marketing, lead generation and relationship-led business development.
Commercial judgement and the ability to prioritise the opportunities most likely to create value.
Experience using CRM, pipeline and performance data to improve commercial decision-making.
The credibility to work effectively with senior leaders, operational teams and technical specialists.
Strong communication, presentation and relationship-building skills.
Experience managing agencies, suppliers or specialist partners.
You will be commercially minded, pragmatic and comfortable setting priorities, challenging constructively and building structure within a growing organisation.
Experience within the environmental, landscape, construction, infrastructure, professional services or another relationship-led B2B sector would be beneficial but is not essential.

Preferred

Experience within the environmental, landscape, construction, infrastructure, professional services or another relationship-led B2B sector would be beneficial but is not essential.

Benefits

Professional membership fees paid
Annual performance-related pay rises
Salary Sacrifice Pension scheme
Medicash scheme
Company sick pay
Options for flexible working
Referral bonuses
Bike2Work Scheme
Long service awards
Company events

Maydencroft

4.2 Glassdoor

From sweeping landscapes to urban green spaces, we create, restore and maintain our environment where people and nature can thrive.Our vision is to enable our environment to flourish and to sow the seeds for future generations.To be leaders in all that we do through collaboration and innovation. Maydencroft is built to last.From a small but ambitious start in 2007, Maydencroft has progressed to be a market leader in a range of specialist services.Spanning the commercial, private, public, utility and charity sectors, all kinds of clients rely on our dedicated teams, commitment to sustainability and hi-tech, innovative approach.From forestry and farmland, to rivers and wetlands, we create, restore and maintain beautiful nature reserves and spectacular urban landscaping projects. We work with the old and the new, from historic landscapes to next-generation developments.But although our goals are big, we’re still at heart a family spirited business, focused at every stage on quality, performance and outstanding customer service.

Founded in 2007

Codicote, Breachwood Green, Bendish, Ley Green, St Paul's Walden, The Node, Walsworth, Hall's Green, Great Wymondley, Whitwell, Weston, Little Wymondley, Langley, King's Walden, Kimpton, Gosmore, St Ippollitts, Hitchin, Graveley, Preston, England, GBR

72 employees

www.maydencroft.co.uk/home.html

1% recommend to a friend

1% CEO approval

Salaries

Posted range

£55K/yr – £65K/yr

Taken straight from the job posting.

See all Maydencroft salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

Traffic Source Mix

32%

Direct

26%

Referral

9.2%

Social

7.8%

Paid

11%

Headcount Trend

Current headcount: ~72

Links

www.maydencroft.co.uk/home.html

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