Head of Growth (mat cover) - D2C beauty brand

City of Westminster, Westminster, UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 4 weeks ago

Job Summary

Owns growth across paid media, influencers, CRM and website experiments, leading a team of five and guiding AI-enabled optimization to drive long-term profit and customer lifetime value.

Leads a growth team of five
Focuses on LTV-driven growth and data-backed experiments

Job Description

Responsibilities

Growing profit through acquisition and retention across paid media, influencers, CRM and website experience
Owning the media budget and optimising the channel mix for long-term profit and customer lifetime value, not sign-up volume
Leading, developing and coaching a team of five
Running hypothesis-led experiments across the funnel (ads, bidding, website), using AI to get from idea to result faster
Deciding where AI and automation genuinely help and where they don't, then proving the automated version beats the manual one before it's scaled
Briefing the influencer and CRM teams on strategy, budget and priorities
Building campaigns with the brand team that land with customers
Keeping a sharp, current read on the market, customers and competitors
Working with leadership on where the business grows next

Requirements

You've grown an eCommerce business before, leading a growth team, and you want to do it again
Hands-on experience across the main digital channels, and you're happy to get stuck in alongside your team
You think in lifetime value, not first orders
Strong analytical skills. You build your own analysis and financial models in Excel and/or SQL
Experience in businesses where experiments drove decisions and sensible risks were encouraged
You already use AI for analysis, reporting and creative, and you can tell where it adds value and where it quietly makes things worse
You focus on what moves the numbers, not what fills a sprint
A clear, honest communicator who can make decisions in ambiguity, explain why, and bring people with you

Benefits

Salary up to £120k
Hybrid: in the West London office Monday, Tuesday and Friday, remote Wednesday and Thursday
Flexible hours on office days (core hours 10 to 4, with the option to start early or finish late)
25 days holiday plus bank holidays
£500 annual personal development budget
Healthcare cash plan, cycle-to-work and a workplace nursery scheme
Free breakfast and lunch on office days
Dog-friendly office and generous staff discounts on product

Up Collective

The up! Collective is on a mission to end violence and exploitation through innovative, community-driven research and advocacy. Founded by a team of passionate researchers, survivors, and activists, our unique approach combines rigorous participatory research with grassroots movement building. We specialize in addressing complex issues at the intersection of gender, race, class, and sexuality, with a focus on human trafficking, sexual abuse, and child protection.Key achievements:• Conducted groundbreaking studies on street-involved children in Southeast Asia• Developed frameworks for ethical, trauma-informed research with vulnerable populations• Successfully advocated for policy changes at local, national, and international levelsWe're always seeking collaborators who share our passion for social justice. Whether you're a researcher, activist, funder, or NGO, we'd love to connect and explore how we can work together to create a safer, more equitable world.Interested in partnering or learning more about our work? Reach out and let's start a conversation about making a difference together.#SocialJustice #HumanRights #CommunityResearch #ChildProtection #EndHumanTrafficking

Founded in 2022

1 employees

www.up-collective.org

Marketing Team

Marketing Roles Posted (Last 30 Days)

Headcount Trend

Current headcount: ~1

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Links

www.up-collective.org

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