Head of Campaigns and Content

Responsibilities

• Lead and develop the function and all content requirements across Maggie’s effectively and efficiently.
• Work with the Director of Communications to develop and implement a communication strategy to drive awareness, reach and organisational growth.
• Develop and deliver brand and marketing campaigns that drive brand awareness, visitor numbers and income, finding new and creative ways to get results through our paid, owned and earned channels, and through external partnerships.
• Work with social media colleagues to build external partnerships for our campaigns and ensure all social content is as impactful as possible while increasing Maggie’s reach online.
• Oversee major social media campaigns, working with a wide range of stakeholders – both internally and externally.
• Lead and manage the process and delivery of email marketing, working with colleagues across Maggie’s to deliver a compliant and effective email strategy.
• Manage and improve the delivery and workflow of an agreed pipeline of communications, marketing and digital assets, including key publications for Maggie’s.
• Manage the marketing and communications briefing and planning process for the organisation.

Requirements

• At least 10 years’ experience in a senior brand, content and campaigns role
• Experience managing and delivering national, regional and local campaigns informed by data and insight with tangible, impactful outcomes.
• Significant experience of running teams with excellent leaderships skills and experience working closely with and influencing senior leaders.
• Ability to manage multiple projects, campaign planning, budgets and content marketing simultaneously.
• Significant experience of running in-house social media channels in a creative way.
• Strong understanding and experience of different marketing tools, channels, trends and developments.
• Bring a strategic perspective to running campaigns – able to and comfortable using data and insight to direct the organisation’s communications activity.

Benefits

• You’ll spend time at one of our incredible centres to experience our programme of support and see first-hand the difference we can make.
• A structured Orientation week will cover everything you need to get settled in your new role.
• Holiday entitlement that helps you create a manageable work life balance.
• Generous sick leave cover.
• A supportive and friendly working environment.
• Tailored learning and development opportunities.
• Kitchen facilities with free tea, coffee and fruit bowl.
• Workplace pension and free financial advice from an independent financial advisor to help you plan for your future.
• Option to keep a pre-existing NHS pension if eligible.
• Travel and cycle loans.