Growth Marketing Manager

Responsibilities

• Make us impossible to ignore. Create original, funny, shareable marketing with a distinctive Zombie voice, led by Instagram and aimed primarily at parents and adult shoppers.
• Turn attention into demand. Own Meta campaigns, test messages and creative, and use the results to improve awareness, trial and measurable commercial outcomes.
• Give people reasons to come back. Build an engaged community that helps drive repeat purchase, lasting loyalty and word of mouth.
• Recruit the horde. Develop relationships with creators, ambassadors and fans who produce authentic content and champion the brand.
• Create synergies. Connect social, paid advertising, consumer engagement and targeted activations around a clear marketing plan.
• You’ll work closely with our founder, personally creating content and running campaigns, with specialist freelance support across design, influencers, gaming and web development.

Requirements

• You combine bold creative instincts with commercial curiosity.
• You can show us distinctive social content you’ve created, Meta campaigns you’ve improved and the business outcomes behind the numbers.
• You enjoy shaping the plan and getting stuck into delivery.
• Challenger-brand or entrepreneurial experience will help.
• Food and drink, beauty, nutrition, pet care… we’re open to different consumer categories and both DTC and omnichannel backgrounds.
• Bring humour, initiative and the ability to keep things moving in a small, ambitious team.

Preferred

• Challenger-brand or entrepreneurial experience will help.

Benefits

• Real ownership, creative freedom and agility. Plus share options, 24 days’ holiday, company pension, bespoke marketing training and 10 working days a year to work from abroad.