Growth Marketing Manager

Responsibilities

• Product and market audit: Analyse SafeMe, our historical marketing data, and early UK traction signals.
• Rapid UK discovery: Define target segments, user vocabulary, barriers, and motivations, with a strong focus on women aged 18–35 and urban parents.
• Positioning and narrative: Build the UK value proposition, tone of voice, key messaging, and compelling narratives around everyday safety.
• 3–6 month growth playbook: Design an ambitious channel strategy across Meta, TikTok, and Google, and build a structured creative testing roadmap.
• Full-funnel execution: Script, brief, and oversee creative production while personally launching, managing, and scaling performance campaigns.
• Continuous A/B experimentation: Test copy, hooks, angles, audiences, and creatives, translating data into fast growth decisions.
• Board and investor reporting: Own and report core growth metrics including CAC, CTR, CPC, trial-to-paid conversion, ROAS, and cohort retention.

Requirements

• A seasoned B2C marketer with 5–7+ years of experience in consumer and digital marketing.
• Experienced in scaling digital products, mobile apps, or subscription-based mobile services.
• Proven in launching or repositioning a brand in a new market.
• Strong in storytelling and copywriting, from strategic messaging to high-converting ad copy, hooks, and video concepts.
• Deeply hands-on with Meta Ads, TikTok Ads, and Google Ads.
• Comfortable working with CAC, ROAS, retention curves, and full-funnel performance data.
• Skilled at uncovering consumer insights and building accurate personas.
• Experienced in sensitive or high-trust categories such as safety, health, fintech, anxiety, or risk.
• Native or bilingual Polish and professional English at C1 level or above.

Preferred

• Strong understanding of UK consumers, cultural codes, British English, humour, and media habits.
• Experience with female-focused brands in safety, well-being, FemTech, or lifestyle.

Benefits

• A full-time role as a core internal team member.
• A hybrid setup combining our Warsaw office with remote working days.
• Opportunities for strategic business travel.
• Direct collaboration with a 10-person multidisciplinary team, founders, and the Board.
• High autonomy, minimal bureaucracy, and the ability to test and execute ideas rapidly.
• The opportunity to grow a product designed to protect people in real-life situations.