Responsibilities

• Build and deliver venue growth plans that support new customer acquisition, utilisation, memberships, retention, customer lifetime value and revenue across each UK site.
• Lead the analysis of weekly trade performance with the Head of Marketing, identifying the key venue opportunities, risks and actions to present into the weekly meetings.
• Support repeatable new venue launches, including local marketing plans, pre launch awareness, lead generation, taster promotion, opening activations and post launch conversion.
• Work closely with the Head of Marketing to deliver revenue driving campaigns across memberships, seasonal passes, local offers, game modes, customer retention and new product launches.
• Own CRM performance as a key commercial channel, reviewing campaign performance, customer behaviour and journey logic on a regular basis, then adjusting plans accordingly.
• Support paid media and search activity, ensuring campaigns are aligned with CRM, venue priorities, launch timelines, customer acquisition goals and commercial targets.
• Work closely with regional activators, sales support and local partners to turn outreach, tasters and community activity into measurable customer growth.
• Manage venue specific website updates, ensuring local pages are accurate, conversion focused and aligned with live campaigns.
• Monitor campaign performance across new customers, sign ups, memberships, utilisation, revenue, churn, CAC, LTV and customer re engagement, using insight to shape future activity.
• Create and brief marketing assets to support venue campaigns, launches, email, social, paid media, CRM, product marketing and local activations.

Requirements

• Around 3 to 5 years of growth/performance marketing experience in sport, leisure, or fitness environments.
• A commercially minded marketer who understands that modern marketing needs to drive measurable outcomes.
• Strong CRM experience, with the ability to build, test and optimise customer journeys that improve conversion, retention, repeat booking behaviour and customer lifetime value.
• Good understanding of paid media, search and digital performance, with the ability to connect acquisition to conversion and revenue outcomes.
• Experience delivering campaigns that support customer acquisition, conversion, retention, customer lifetime value or revenue growth.
• Confidence working with trade data, campaign reporting, CAC, LTV and trading insight.
• Experience supporting local marketing activity, launches or community led campaigns.
• Strong organisational skills, with the ability to manage multiple venues, campaigns and priorities at once.
• A clear communicator and confident writer who can keep messaging on brand.
• Comfortable creating or briefing basic visual assets using Adobe, Canva or similar tools.

Preferred