Growth Marketing Manager

Responsibilities

• Be responsible for the end-to-end: strategy, calendar, writing, design, and replying to people in the comments
• Writing and producing the newsletter, from the idea through to the send and the post-mortem
• Writing for a B2B audience across formats: case studies, client stories, long-form articles, landing pages, email sequences, video and podcast scripts
• Building the case studies that prove what we do. We have trained people at 214 companies, and almost none of it is written down
• Designing what carries the messaging: graphics, carousels, short-form video, event collateral, one-pagers
• Getting our internal experts on the record. Our coaches and senior team know things the market wants, and most of it currently lives in their heads
• Optimising for search and for email. Knowing which subject line worked, and being able to say why
• Opening new channels where our audience already is, and proving whether they work
• Running campaigns with the Head of Product & Marketing around product launches, including Deb, our AI learning companion
• Reporting honestly on performance. That includes the things that flopped

Requirements

• One to three years in a marketing, growth, events, or comparable role. Background matters less than what you have built and how you think
• Entrepreneurial. Spots the opening and acts on it without being asked
• Finishes things. Starting is the easy part
• Thick-skinned about rejection. Most outreach gets ignored, and that is part of the job
• Wants to build a function, not maintain one
• A builder, not just a contributor. You have made something from scratch, a campaign, a launch, a side project or a small business, and you can point at it and say you built it
• Into AI properly. You already use tools like Claude or ChatGPT in your own work, and you have real opinions about where AI is taking marketing rather than enthusiasm for the idea of it
• Commercially minded. You think in opportunities and revenue, not opens and impressions
• Demonstrable experience creating content for social media.
• Writes clearly and with an edge. No waffle, and able to shift tone between a FTSE 100 director and a room of graduates