Growth & Marketing Manager

Responsibilities

• Gain new customers at a significantly faster rate
• Increase customer retention and repeat purchase rate
• Grow the average order value
• Run and strengthen engagement across email and social channels
• Work with our newly appointed TikTok agency to grow TikTok shop as a key revenue channel
• Improve overall marketing performance through analysis, testing and optimisation
• You will work directly with Catherine on a weekly/daily basis and become heavily involved in both the day-to-day execution of marketing and the wider strategic direction of the brand.
• Email Marketing & Retention
• Social Media & Content
• TikTok From Scratch

Requirements

• Have a minimum of 3+ years of hands-on experience in a similar growth, marketing or content- focused role
• Have experience taking campaigns from idea and brainstorming stage through to execution, analysis and optimisation
• Understand both marketing and sales, and how closely linked they are within a growing business
• Have experience working with marketing budgets and understanding return on investment
• Be commercially aware and understand what “good performance” looks like across different marketing channels
• Be confident in analysing metrics and using data to improve performance and decision-making
• Be highly organised, proactive and accountable
• Be career-driven and ambitious, with a genuine desire to grow within Catherine’s Originals
• Feels excited by the opportunity to eventually lead all things marketing within the business as the company scales
• Experience: Marketing: 3 years (required)

Preferred

• TikTok shop experience
• Klaviyo and/or Mailchimp
• Canva
• CapCut
• Meta platforms
• Content creation
• Email marketing
• D2C brand marketing
• Organic social growth

Benefits

• Casual dress
• Company events
• Company pension
• Employee discount
• Free parking
• On-site parking
• Discretionary bonus structure
• 50% product discounts
• Team-building experiences
• Hot Lunches