Growth Marketing Lead

Responsibilities

• Growth campaigns & pipeline - Research priority asset managers, asset owners and institutional investors, with a particular focus on growth opportunities in the US.
• - Identify decision-makers and influencers within target organisations and build accurate, useful account and contact data.
• - Create and run thoughtful outbound campaigns across email, LinkedIn and other relevant channels.
• - Generate marketing-qualified leads and qualified meetings, with success measured by pipeline quality rather than activity volume.
• - Spot relevant market developments and turn them into timely campaign ideas and reasons to engage.
• - Own prospect, campaign and pipeline data in HubSpot, reporting clearly on what is and is not working.
• Content that creates conversations - Write concise, human outreach and campaign emails that make complex ideas easy to understand.
• - Create LinkedIn posts, short articles, newsletters and campaign assets that turn Tumelo's expertise into reasons for prospects to engage.
• - Work with stewardship and product experts on longer-form content such as reports and white papers, then build distribution around it.
• - Adapt messaging for different audiences, including UK and US financial-services professionals.

Requirements

• Roughly 3-6 years of experience in B2B growth marketing, demand generation, growth, sales development or another pipeline-focused role.
• Experience in B2B SaaS is highly relevant; financial-services or fintech experience is useful but not essential.
• You have created campaigns that generated conversations or pipeline with senior people in larger organisations and can explain what worked.
• You are a strong writer who can simplify a technical product and communicate credibly with financial-services professionals.
• You are curious and creative: you enjoy researching companies, understanding audiences and finding new angles that make people pay attention.
• You are comfortable with HubSpot or a similar CRM and use data to decide what to try next.
• You are comfortable using AI and modern marketing tools as part of your day-to-day workflow.
• You are organised, tenacious and happy juggling campaigns, content, events and competing priorities.
• You take ownership rather than waiting to be given every next step.

Preferred

• Knowledge of the US institutional-investment market is a bonus, not a requirement.

Benefits

• Competitive salary of up to £55,000, dependent on experience, plus variable compensation (structure being finalised).
• Private health insurance via Equipsme, including 24/7 private GP access, dental, optical and mental-health support.
• Generous company share scheme - we are all owners of Tumelo and beneficiaries of our collective success.
• Enhanced maternity and paternity policies.
• Work-from-home budget and 5% employer pension contribution.
• £50 per month wellness budget.
• 33 days holiday including bank holidays, with additional days for longer service.
• Flexible hours, with autonomy around when you do your best work.
• Regular Tumfests bringing the team together in Bristol or off-site, with travel costs covered.
• Hybrid working, with this role expected in the Bristol office around three days per week.