Growth Marketing

Responsibilities

• Building and executing targeted campaigns that reach priority audiences, generate qualified leads and contribute directly to user growth.
• Developing positioning, messaging, customer segmentation and launch strategies for new propositions, markets and customer segments.
• Testing and growing marketing channels, partnerships and campaigns to identify repeatable, cost-effective ways to acquire customers.
• Translating complex energy and technology concepts into clear messaging and content that resonates with our target audiences.
• Tracking acquisition, conversion and pipeline performance, using data and experimentation to improve marketing effectiveness and maximise commercial impact.
• Manage our community engagement in social forums (e.g. Facebook groups, Reddit etc.)

Requirements

• Experience in a B2C growth marketing role.
• You're data-driven but practical. You run experiments and learn from the results, but also know when there isn’t enough data and you need to trust your judgement.
• You use AI tools to work smarter across marketing, from researching audiences and analysing data to building reports, automating workflows and creating content.
• You’re scrappy and hands-on. You test ideas quickly, find ways to make a budget go further and get stuck into whatever needs doing.
• You’re comfortable building from scratch. This is our first growth marketing hire, so you’ll be shaping our approach, tools and processes as you go.

Preferred

• Experience with product analytics tools such as PostHog.
• Experience with paid social, referral programmes or community-led growth.

Benefits

• A meaningful slice of equity in Axle, alongside a competitive salary. We operate with a deliberately flat structure. We aim to keep pay equitable across the company, with a 1:1 median ratio between founder and team compensation.
• The opportunity to directly shape the future of energy markets and accelerate the transition to a low-carbon world.
• Bi-annual retreats to strengthen team connection & shared purpose.
• Enhanced parental leave to support you through life's meaningful moments.
• Bupa private healthcare from day one of employment.
• Hybrid working - We have a dog-friendly office in Farringdon. To maximize collaboration, we ask that you spend 2-3 days a week in the office.