Growth Marketer

Responsibilities

• Running growth experiments – setting up and running our full set of growth/marketing tests across. This involves anything that can get the product into the hands of more users, quickly binning things that don’t work, and iterating quickly on everything to find our growth levers
• Creating & managing ads, creative, and content – top and middle-funnel marketing content, videos, customer testimonials, short form copy for our website, socials, ads, and nurturing emails, and onboarding guides for new customers
• Owning our distribution channels – partnerships, website, socials, email nurture, paid ads and events, making sure each one is pulling its weight and the pipeline it generates is handed cleanly to sales
• Marketing analytics & reporting – breaking down conversion rates through our marketing and sales pipelines, tracking CAC and channel performance, spotting areas we can improve, and coming up with suggestions for when and how we should change tack
• Making sales yourself – we care about doing whatever has the most impact on growth. The role sits inside the wider commercial team, so when that means jumping into sales calls or closing leads yourself, we need someone who sees that as part of the job, not a distraction from it.

Requirements

• 2-5 years of work experience
• You don’t need a marketing background, but you do need to show you can spot opportunities and push things forward

Preferred

• Relentlessly proactive — you naturally take responsibility, are always pushing to make things better, and just want to crack on and get sh*t done
• A brilliant communicator — you write compelling, concise copy and can explain complex concepts simply
• Full of creative energy — you have ideas for how to get more installers onto Spruce and you can't wait to test them. You look at what other companies have done well and think about how to adapt it, not copy it
• Hands-on with the tools — you’re willing to roll-up your sleeves to run campaigns yourself across paid ads, email and socials, and you’re comfortable building landing pages, setting up tracking, and making content without waiting for someone else to do it
• Data-minded — you're comfortable pulling apart a funnel to work out where it's leaking and you know your way around a spreadsheet, but you use data to decide what to try next, not as a substitute for ideas
• A natural "people person" — you love working with people and have a natural interest in their problems. You find it easy to warm to them and quickly put them at ease
• Genuinely curious about our customers — heat pump installers are small business owners doing technically complex, physically demanding work. The best marketing we can do starts with understanding their world, and you'll spend real time talking to them
• An AI whizz — you’re way ahead of the average person with your LLM usage, have built interesting/cool things in your spare time, and are deeply conscious of all the things that are possible that you haven’t had a chance to try yet

Benefits

• 33 days holiday and opportunity to work from abroad for another 30 days each year
• Workplace Nursery Benefit scheme ( YellowNest )
• Private Medical Cover
• Enhanced Parental Leave
• Cycle to Work scheme
• Brilliant team to learn from and massive opportunity to grow
• Meaningful, impactful work that genuinely improves the world.