Growth Associate

Responsibilities

• Run and optimise paid campaigns day to day across Meta, Google (Search and Performance Max) and other channels as required
• Manage budgets and pacing against weekly and monthly targets for CAC, ROAS and payback
• Deliver our test and learn roadmap: set up, run and report on tests across audiences, creative, landing pages and offers
• Support retention, which makes up roughly 30% of the role – running tests to reduce churn, grow LTV and win back lapsed subscribers
• Produce clear weekly performance reporting, and turn results into recommendations on what to test, scale or stop next
• Brief and feed back on paid creative with our brand team, in-house creative resource and external partners, using performance data to shape what gets made next
• Keep tracking, attribution and platform set-up in good shape, working with our product and engineering team where needed

Requirements

• At least 3 years’ hands-on experience running paid social and paid search, ideally in-house at a high-growth D2C subscription consumer brand
• Confident day to day in Meta Ads Manager and Google Ads; experience with Amazon Ads or affiliate networks is a bonus
• Comfortable with numbers: you understand CAC, ROAS, LTV and payback, and can pull and interpret data in GA4, Sheets/Excel or similar
• A structured approach to testing – you can design a clean test, run it, and explain what it told you
• A genuine interest in subscription economics – churn, cohorts and lifecycle. Prior retention experience is a bonus, not a requirement
• Social-first, with a good eye for what makes paid creative perform and a habit of keeping up with platform changes
• An AI native, using the best available tools to work faster and smarter
• Familiarity with Shopify and Recharge (or similar subscription platforms) is a plus
• Organised, proactive and hungry to learn, with the ambition to take on more and develop as the business grows

Preferred

• experience with Amazon Ads or affiliate networks is a bonus
• prior retention experience is a bonus, not a requirement
• Familiarity with Shopify and Recharge (or similar subscription platforms) is a plus
• An AI native, using the best available tools to work faster and smarter

Benefits

• Salary £40–45k
• Share options
• Flexible hybrid working
• 33 days holiday per year (inclusive of bank holidays).
• Cycle to Work scheme.
• 55% employee discount on all products.