Graduate Marketing Manager

Responsibilities

• Research trends in online education, e-commerce and software to identify audiences, opportunities and campaign ideas.
• Develop direct-response marketing strategies for digital programmes and software solutions.
• Lead the creation of advertising copy, video scripts, visual assets, video sales letters and promotional campaigns.
• Plan and improve sales funnels, landing pages, customer journeys, email automation and lead nurture sequences.
• Select advertising platforms, marketing software and lead generation tools based on performance, lead quality and cost.
• Coordinate developers, video editors, content creators and external partners to deliver campaigns from concept through to launch.
• Oversee A/B testing and analyse campaign results to improve conversion rates and support sustainable growth.
• Monitor advertising budgets and key metrics, including customer acquisition cost, return on ad spend and customer lifetime value.
• Ensure campaigns meet launch deadlines and maintain a consistent brand identity across our products.
• Work with directors and educational leads to ensure promotional messaging accurately represents course outcomes and software capabilities.

Requirements

• At least two years of commercial digital marketing experience, with a strong background in paid advertising, sales funnels, e-commerce or SaaS.
• A bachelor’s degree in Marketing, Advertising, Digital Communications, Business Administration, Media Production or a related subject, or equivalent professional qualifications or relevant experience.
• A strong portfolio demonstrating previous campaigns, advertising copy, video scripts, sales funnels and performance results.
• Experience taking campaigns from initial concept through creative production, landing page development, launch and optimisation.
• Practical knowledge of digital advertising and analytics tools, such as Meta Ads Manager, TikTok Ads Manager and Google Analytics.
• Experience using funnel builders and creative planning or design tools, such as Figma.
• Strong understanding of A/B testing, landing page usability, email automation and customer journey mapping.
• Ability to interpret marketing data and turn findings into clear, practical actions.
• Excellent copywriting, communication, organisation and stakeholder management skills.
• Ability to manage multiple campaigns, budgets and deadlines.

Preferred

• Previous work in online education, digital products, e-commerce or software businesses.
• Additional training in media buying, performance marketing or conversion rate optimisation.
• Experience collaborating with software developers, course creators and media production teams.

Benefits

• On-site parking
• Work from home