Marketing Manager

Responsibilities

• Plan, manage, and execute multi-channel marketing campaigns to support commercial content solutions - from driving event attendance and webinar registrations to generating qualified leads and maximising content reach.
• Write, edit, and proof creative, high-converting marketing copy across email, social, display, and native advertising across Haymarket’s digital titles and bulletins.
• Oversee end-to-end email campaign management and work with internal teams to build and maintain user-friendly landing pages and campaign websites.
• Make best use of multi-sector customer marketing databases and collaborate with external demand generation agencies where required to ensure full delivery.
• Collaborate closely with sales and commercial teams to assess KPI deliverability, advise on yields, and shape creative campaign solutions that meet client briefs and drive revenue growth.
• Attend regular project meetings and calls with key internal stakeholders to provide expertise, track project progress, and align on strategic priorities.
• Contribute strategic and innovative ideas to refine marketing processes, streamline campaign delivery, and expand the Content Labs offering.
• Support the onboarding, training, and ongoing development of new and junior team members, sharing marketing expertise and best practice across the department.
• Act as a mentor and approachable role model, supporting junior colleagues with day-to-day queries, campaign guidance, and skill-building.
• Where applicable, provide direct line management to junior team members, including setting clear objectives, managing workload allocation, and conducting regular performance reviews and 1:1s.

Requirements

• Knowledge: Strong knowledge of B2B digital marketing channels, content marketing strategies, and campaign delivery.
• Knowledge: Sound understanding of commercial sales principles, yields, and lead generation methodologies.
• Knowledge: Familiarity with database management, CRM/marketing automation tools, native advertising, and CMS platforms.
• Knowledge: Knowledge of campaign analytics, email metrics, and ROI reporting.
• Knowledge: Understanding of the B2B publishing, media, or agency environment.
• Skills: Excellent written and verbal communication skills with the ability to tailor copy for various B2B audiences and channels.
• Skills: Strong commercial acumen and analytical skills to interpret performance data and turn it into actionable insights.
• Skills: Exceptional multi-tasking, project management, and prioritisation skills under tight deadlines.
• Skills: Stakeholder management skills with confidence interacting with internal partners across all seniority levels.
• Skills: Creative problem-solving ability with a proactive, solution-oriented mindset.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
• Disability Confident Employer
• We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
• To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.
• More about Haymarket Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise. We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment. Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities. We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times. As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts. Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.