Marketing Executive

Responsibilities

• Support the delivery of engaging retention and lead generation campaigns across Practice Plan and Medenta, while identifying opportunities to promote cross-referrals with Wesleyan Financial Services.
• Coordinate content and media calendars, working closely with the in-house design team to create engaging, on-brand marketing materials.
• Build relationships with media partners, coordinate campaign schedules and explore new opportunities to maximise reach and engagement.
• Support the promotion of key strategic events, work alongside the events team and attend selected events to capture content and raise brand awareness.
• Create, draft and edit engaging content across a variety of channels, including editorial, social media, video, podcasts and email campaigns.
• Manage and maintain digital channels, including websites, e-shots, social media platforms and the Practice Plan and Medenta Resource & Learning Hubs.
• Use customer insights, data and management information to help shape marketing activity, identify opportunities and support business growth.
• Deliver marketing projects and ensure all customer-facing communications are brand-consistent, follow the appropriate approval processes and meet regulatory and compliance requirements.

Requirements

• Strong organisational and project coordination skills, with the ability to keep tasks on track and priorities in order.
• Excellent written and verbal communication skills, with confidence in creating engaging and professional content.
• The ability to manage multiple projects and competing deadlines while maintaining a high standard of work.
• A basic understanding of integrated marketing campaigns and how different channels work together.
• Familiarity with a range of digital and traditional print marketing channels.

Preferred

• Experience or knowledge of WordPress or a similar content management platform would be desirable but isn’t essential.

Benefits

• We’re proud supporters of the ABI Making Flexible Work campaign, which means we’re open to discussing flexible working, job shares, and part-time options.