Marketing Manager

Responsibilities

• Plan, manage, and execute multi-channel marketing campaigns to support commercial content solutions – from driving event attendance and webinar registrations to generating qualified leads and maximising content reach.
• Write, edit, and proof creative, high-converting marketing copy across email, social, display, and native advertising across Haymarket’s digital titles and bulletins.
• Oversee end-to-end email campaign management and work with internal teams to build and maintain user-friendly landing pages and campaign websites.
• Make best use of multi-sector customer marketing databases and collaborate with external demand generation agencies where required to ensure full delivery.
• Collaborate closely with sales and commercial teams to assess KPI deliverability, advise on yields, and shape creative campaign solutions that meet client briefs and drive revenue growth.
• Attend regular project meetings and calls with key internal stakeholders to provide expertise, track project progress, and align on strategic priorities.
• Contribute strategic and innovative ideas to refine marketing processes, streamline campaign delivery, and expand the Content Labs offering.
• Support the onboarding, training, and ongoing development of new and junior team members, sharing marketing expertise and best practice across the department.
• Act as a mentor and approachable role model, supporting junior colleagues with day-to-day queries, campaign guidance, and skill-building.
• Where applicable, provide direct line management to junior team members, including setting clear objectives, managing workload allocation, and conducting regular performance reviews and 1:1s.

Requirements

• Strong knowledge of B2B digital marketing channels, content marketing strategies, and campaign delivery.
• Sound understanding of commercial sales principles, yields, and lead generation methodologies.
• Familiarity with database management, CRM/marketing automation tools, native advertising, and CMS platforms.
• Knowledge of campaign analytics, email metrics, and ROI reporting.
• Understanding of the B2B publishing, media, or agency environment.
• Excellent written and verbal communication skills with the ability to tailor copy for various B2B audiences and channels.
• Strong commercial acumen and analytical skills to interpret performance data and turn it into actionable insights.
• Exceptional multi-tasking, project management, and prioritisation skills under tight deadlines.
• Stakeholder management skills with confidence interacting with internal partners across all seniority levels.
• Creative problem-solving ability with a proactive, solution-oriented mindset.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
• Disability Confident Employer
• We Show the Salary employer, pledging to always include pay details on our job adverts.