Head of Marketing

Responsibilities

• To promote, protect and develop the identity and brand of the School and its position locally, regionally and internationally.
• In collaboration with the Head of Admissions, recruit pupils nationally and internationally and to meet agreed pupil recruitment targets.
• Lead, inspire and develop the school team.
• Set and deliver marketing departmental objectives and targets.
• Work in mutually beneficial collaboration with The College and the Family of Schools. Where appropriate share resources and best practice.
• To have a thorough understanding of the local and national independent school market.
• Monitor, report on and assess the effectiveness of the school’s marketing and communication strategies, developing interventions as appropriate to meet agreed targets.
• Keep abreast of educational developments and to have a thorough understanding of next destinations and the school’s route to achieve this.
• Overall responsibility for the marketing budget.
• Report regularly to Governance.

Requirements

• The Head of Marketing will be a key public face of Brighton College Prep School, they will have a high profile within the School and will carry significant responsibility.
• The successful candidate will be an articulate, persuasive, and credible ambassador for Brighton College Prep School, able to work effectively with a wide range of people and cultures, to lead and manage change and to work collaboratively with other departments.
• The ability to apply sound marketing and communications principles to drive the School’s pupil recruitment strategy, by thoroughly understanding both target audiences and the dynamics of the highly competitive Prep School marketplace will be essential.
• To meet the high standards expected of a leading professional in our School, the successful candidate will understand and believe in the aims and ethos of a Prep School education and a Brighton College education, in particular.
• They should also have an instinctive feel for the prep school market, understand the driving motivations of parents and have a demonstrable understanding of the principles of marketing and pupil recruitment within prep school education.

Preferred

• The post will likely attract an experienced professional with a track record of success in strategic marketing and communications. Alternatively, the role might suit an exceptional individual with commercial experience gained outside of the sector but who can demonstrate an understanding of, and empathy with, education and the School’s ethos and values, and the right transferable skills to undertake and make a success of this crucial role.