Franchise Marketing Manager

Responsibilities

• Lead the rollout and implementation of national marketing campaigns across the UK franchise estate, ensuring consistent, timely and effective execution.
• Act as the key marketing link between the central Marketing team, Franchise Operations and our franchise partners.
• Translate national marketing plans into clear, actionable guidance for franchisees and their restaurant teams.
• Coordinate campaign toolkits, point-of-sale materials, digital assets and communications to support successful launches.
• Work closely with the wider Marketing team to ensure campaigns are operationally practical and commercially relevant to our franchise partners.
• Monitor campaign implementation, identify opportunities for improvement and share best practice across the estate.
• Ensure franchise restaurants deliver a consistent brand experience while recognising the needs of individual locations and markets.
• Take ownership of the marketing workstream for new franchise restaurant openings, from initial planning through to launch and post-opening activity.
• Develop and execute local launch marketing plans that build awareness, excitement and footfall.
• Work collaboratively with franchise partners, the Franchise Operations team and internal stakeholders to ensure successful openings.

Requirements

• Proven marketing experience within the hospitality, restaurant, foodservice or fast-casual sector.
• Experience working with franchise partners or within a franchise-led business, with a strong understanding of franchise relationships and operating models.
• Experience delivering multi-site marketing campaigns and coordinating activity across multiple stakeholders.
• Experience supporting new site openings, local restaurant marketing or regional marketing initiatives.
• Strong project management skills, with the ability to manage multiple campaigns, deadlines and priorities simultaneously.
• Commercial awareness, with an understanding of how marketing activity can influence restaurant performance.
• Excellent communication and stakeholder management skills, including the confidence to influence franchise partners and senior internal colleagues.
• A practical, solutions-focused approach and the ability to move comfortably between planning and execution.
• Confidence managing budgets, agencies and external suppliers.
• Willingness to travel regularly across the UK franchise estate.

Preferred

• Experience within a high-growth, multi-site restaurant brand.
• Knowledge of local digital marketing, CRM, paid media and influencer activity.
• Experience managing restaurant launch events and community activations.
• Familiarity with franchise brand governance and approval processes.