Founding Growth Marketer

Responsibilities

• Set the go-to-market plan: which buyers and markets we go after first, and through which channels.
• Run paid media yourself across Meta, Google, LinkedIn and anything else that works, alongside email, retargeting, campaigns aimed at named brands, events, and joint marketing with agencies, Shopify partners and systems integrators.
• Work out which of our ten products to lead with for each type of buyer, and write the messaging for each.
• Build and look after the route to a demo: landing pages, the booking flow, qualifying questions, quick follow-up and a clean handover to sales.
• Grow self-serve sign-ups, from the first visit to an account that's actually using the product, including our Shopify App Store listing.
• Turn our case studies and the founders' experience into posts, pages and short videos.
• Use our own agents on your campaigns, starting with Ads-IQ on Google and Meta.
• Report every week on demos, sign-ups, activation, pipeline and what each one cost.

Requirements

• At least four years in B2B demand generation or growth, ideally at a software company selling to e-commerce or retail brands.
• You've run Meta, Google and LinkedIn campaigns yourself, including campaigns aimed at a list of named companies, without an agency doing it for you.
• You can show the pipeline or sign-ups you've been responsible for, and what they cost.
• You write well enough that a CMO reads to the end.
• You build your own reporting in the CRM and analytics tools.
• You already use AI tools and agents in your day-to-day work and can show us how. We sell AI agents, so we'd expect that.
• You're comfortable being the first and only marketer for a while.

Preferred

• You've run a DTC or e-commerce brand.
• You've built demand from zero at an early-stage B2B company.
• You've run events or executive dinners in commerce or retail.

Benefits

• Share options so you own a real piece of what you build.
• Plus a company car and a strong benefits package.