Email Marketing Lead, Lifecycle Marketing - EMEA (12 month FTC)

Responsibilities

• Own the strategy and execution of EMEA-specific lifecycle programs and campaigns in partnership with regional Marketing, Sales and Partner teams.
• Support EMEA Events with lifecycle strategy and execution for key regional and flagship Klaviyo events for prospects, customers and partners, from targeting and invitations through to post-event nurture.
• Own audience and segmentation strategies using customer, prospect, firmographic, behavioural, and engagement data.
• Define success metrics, analyse performance across markets and segments, and turn insights into testing and optimisation opportunities.
• Partner with the global Lifecycle Marketing team to localise and regionalise Sales-Led, PLG, onboarding, adoption, re-engagement, and cross-sell programs for EMEA.
• Provide EMEA input into global lifecycle strategy, segmentation, channel optimisation, and testing, using regional insights to improve performance.
• Partner with Product, Growth, PMM, Brand, and other global teams to scale relevant lifecycle initiatives across EMEA.
• Align the EMEA lifecycle roadmap with global and regional stakeholders, balancing global priorities with market needs.
• Manage multiple initiatives, making clear prioritisation and trade-off decisions while maintaining quality and pace.
• Champion customer-first initiatives and ensure lifecycle experiences are relevant, scalable, measurable, and operationally sound.

Requirements

• 8+ years in Lifecycle Marketing, Demand Gen, PLG Marketing, Performance Marketing, CRM, and/or Email Marketing
• B2B and international experience, ideally EMEA within a company with a North American HQ
• Strong knowledge of lifecycle/marketing best practices: deliverability, personalisation, segmentation, testing, reporting, channel optimisation, backed by a data-driven approach to audience performance
• Native/ fluent English (essential). Fluent French/ German/ Spanish/ Italian a bonus.
• Experience with lifecycle and CRM technologies including: HubSpot (essential), Salesforce (essential), Smartling (nice to have) and other localisation and marketing automation platforms advantageous
• Monday board or similar
• Strong cross-functional operator, able to align stakeholders across regional/ global Marketing, Sales, Growth, Product, Operations teams across different timezones
• Execution and delivery focused: Hands-on across strategy, analysis, managing multiple projects and trade-offs in a fast-paced, shifting environment
• Hybrid 3 days p/ week in the London office
• Full work authorisation to work in the UK without any restrictions

Preferred

• Fluent French/ German/ Spanish/ Italian a bonus
• Smartling (nice to have)

Benefits

• equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.