Responsibilities

• Plan, build, and deliver email marketing campaigns to support brand, acquisition, and retention goals. Manage the email content calendar in alignment with promotions, new courses, and marketing campaigns.
• Coordinate with the design and content teams to produce visually engaging, mobile-optimised templates. Write and proof compelling subject lines, body copy, and CTAs that match audience intent and campaign tone.
• Build and maintain automated email flows for lead nurturing, onboarding, and post-course engagement. Use segmentation, behavioural data, and engagement metrics to tailor content to different audience groups.
• Monitor deliverability and list hygiene, managing audience growth and unsubscribes in compliance with GDPR.
• Track, analyse, and report on email performance, including open rates, CTR, conversion, and revenue contribution. Run A/B tests to continually optimise subject lines, creative, and send times.
• Collaborate with the Marketing Campaign Manager to integrate learnings into broader campaign planning. Share insights regularly with key stakeholders to inform strategy and creative direction.

Requirements

• 2+ years’ experience in email or CRM marketing, ideally in e-commerce, education, or digital services. Proven experience using Klaviyo (preferred), Mailchimp, HubSpot, or similar ESP.
• Strong understanding of customer segmentation, automation, and lifecycle marketing. Excellent copywriting and proofreading skills with keen attention to detail.
• Confident analysing campaign data and applying insights to optimise performance. Understanding of GDPR and email marketing compliance requirements.
• Basic HTML/CSS skills desirable but not essential.

Benefits

• An Employee Ownership Trust company
• Company-wide monthly bonus scheme
• Opportunities for professional development
• Health care cash plan and 5% pension contribution
• Company events held in Scotland during the summer and Christmas
• The chance to help shape the global future of English language teaching and travel